Bland
AI phone calls that sound unsettlingly human — the Twilio of conversational AI for enterprises who want to automate dialing
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The Verdict
“Bland AI is building serious voice AI infrastructure for enterprises, differentiating with custom-trained models and dedicated infrastructure. The Samsara and Snapchat customer references are strong signals. Not for small teams, but compelling for enterprise voice automation.”
Best For
Companies with high-volume, repeatable phone workflows (appointment setting, qualification) where AI voice quality has crossed the 'good enough' threshold
Not Great For
Complex B2B sales conversations that require nuance, empathy, and the ability to go off-script — AI voice still struggles with these
Overview
Bland AI is a conversational AI platform for automating phone calls at enterprise scale. It offers custom-trained voice models, dedicated infrastructure, and support for up to 1 million concurrent calls across any use case, language, and region.
Enterprise contact center leaders, CX leaders, VPs of Operations
enterprise (200+)
Capabilities
Key Features
- Custom-trained voice models
- Dedicated GPU infrastructure
- Up to 1M concurrent calls
- Multi-regional and multi-lingual
- Calls, SMS, and chat (omni-channel)
- Robust APIs
- Sentiment analysis and call scoring
- Strict guardrails and script control
- Forward deployed engineering team
Benefits
- Create value in a month, not a year
- Own your AI — don't rent from frontier model providers
- Handle any call volume at any scale
- Keep customer data secure in any region
Pros & Cons
Pros
- +No dependency on OpenAI/Anthropic — fully custom models
- +Dedicated infrastructure for enterprise security
- +Up to 1M concurrent calls
- +Custom voice actor selection
- +Forward deployed engineering support
Cons
- -Enterprise-only with no self-serve
- -No transparent pricing
- -Limited public information on website
- -Narrow focus on voice/phone only
- -Relatively new company
Outbound Use Cases
Financials & Scale
Bland charges per-minute for AI calls — typically $0.07-0.12/min. Vapi is similar per-minute pricing. Orum (human parallel dialer) runs $200-300/user/mo. Traditional dialers like Kixie are $35-95/user/mo. The math: an AI agent doing 1000 calls/month at $0.10/min (avg 2 min) = $200/mo vs. a human SDR at $5K/mo. But conversion rates matter more than cost per dial.
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
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