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Bland
Voice AI built for every customer conversation
VS
Vapi
Voice AI agents for developers
The Economics
Pricing Model
enterprise-only
Usage-based (per minute)
Starting Price
—
Pay-as-you-go
Cost at Scale
—
Variable — per-minute based on model choices
Free Trial
No
Yes
The GTM Utility
Category
AI Sales Agents
AI Sales Agents
Workflow Stage
Engage
Outreach & Engagement (Voice)
Key Features
- • Custom-trained voice models
- • Dedicated GPU infrastructure
- • Up to 1M concurrent calls
- • Multi-regional and multi-lingual
- • Calls, SMS, and chat (omni-channel)
- • Robust APIs
- • Sentiment analysis and call scoring
- • Strict guardrails and script control
- • Forward deployed engineering team
- • Configurable voice AI API (4.2K+ configuration points)
- • Inbound and outbound call handling
- • 100+ language support (multilingual)
- • Bring your own models (transcription, LLM, TTS)
- • Tool calling (plug in your APIs)
- • A/B experiments for optimization
- • Automated testing for hallucination detection
- • Client and server SDKs
- • 40+ app integrations
Platforms
Web, API
API, Web Dashboard, SDKs (TypeScript, Python)
Ease of Use
Complex — needs dedicated admin
Moderate — developer-focused with excellent docs but requires technical skills
The AI Edge
AI Features
Custom fine-tuned models built from your recordings, no dependency on OpenAI/Anthropic, strict guardrails, real-time reasoning and prediction
Full voice AI stack: transcription, LLM processing, text-to-speech, AI guardrails, automated testing, A/B experiments
Market Position
Tagline
Voice AI built for every customer conversation
Voice AI agents for developers
Best For
Enterprises wanting to automate high-volume phone conversations with custom AI voices and dedicated infrastructure
Technical teams building custom voice AI agents for sales calls, support, or any phone-based automation
Not Great For
Small teams or those looking for a simple cold calling dialer
Non-technical teams wanting plug-and-play voice AI; teams needing just a dialer
Team Size
enterprise (200+)
1-500+
Intelligence
Pros
- • No dependency on OpenAI/Anthropic — fully custom models
- • Dedicated infrastructure for enterprise security
- • Up to 1M concurrent calls
- • Custom voice actor selection
- • Forward deployed engineering support
- • Most configurable voice AI platform on the market
- • Massive scale proven (300M+ calls)
- • BYO models prevents vendor lock-in
- • Excellent developer experience and documentation
- • Enterprise security (SOC2, HIPAA, PCI)
Cons
- • Enterprise-only with no self-serve
- • No transparent pricing
- • Limited public information on website
- • Narrow focus on voice/phone only
- • Relatively new company
- • Requires development skills to implement
- • Per-minute costs can add up at scale
- • No plug-and-play UI for non-technical users
- • Pricing not transparent on website
Reddit Sentiment
none
Very positive and actively discussed in AI/automation communities. Users building voice AI agents frequently mention Vapi alongside Retell and AgentVoice. Popular in n8n and AI automation communities.
Integrations
- • CRM
- • ERP
- • 40+ apps
- • Custom API integrations via tool calling
Editorial Face-off
The Case for Bland
“Bland AI is building serious voice AI infrastructure for enterprises, differentiating with custom-trained models and dedicated infrastructure. The Samsara and Snapchat customer references are strong signals. Not for small teams, but compelling for enterprise voice automation.”
The Case for Vapi
“Vapi is the go-to platform for developers building voice AI agents. Its extreme configurability, proven scale, and enterprise security make it ideal for companies that want full control over their voice AI stack. Not for non-technical teams seeking plug-and-play solutions.”
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