BetterContact
The waterfall enrichment tool that checks 15+ data sources so you don't have to — pay once, get the best email
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The Verdict
“BetterContact is a must-have for any outbound team using waterfall enrichment. The 'only pay for valid data' model and 20+ provider aggregation deliver genuinely better coverage than any single provider. The Clay integration makes it even more powerful. Incredible value at $15/mo.”
Best For
Outbound teams tired of bouncing emails who want one tool to waterfall across multiple data providers for the highest catch rate
Not Great For
Teams already on Clay — Clay's waterfall enrichment does what BetterContact does, plus 100 other things
Overview
BetterContact is a waterfall enrichment platform that aggregates 20+ premium data providers to maximize email and mobile phone number coverage. It only charges for verified, valid data and uses AI to optimize the provider sequence for each contact.
Outbound sales teams, Growth teams, Agencies
small team (2-10)
Capabilities
Key Features
- Waterfall enrichment from 20+ providers
- AI-optimized provider sequencing (BetterAI)
- 4-layer email & phone verification
- Only charged for valid data
- Credit roll-over
- Native integrations with Clay, HubSpot, Google Sheets, Make
- Catch-all email verification
- Mobile phone verification
Benefits
- Reach 31%+ more prospects than single-provider solutions
- Never pay for invalid data
- Access 20+ providers in one subscription
- Convert leads you couldn't reach before
Pros & Cons
Pros
- +Only pay for valid data — zero waste
- +20+ providers in one subscription
- +Credit roll-over (unused credits carry forward)
- +Native Clay integration
- +Very affordable starting at $15/mo
- +AI-optimized provider sequencing
Cons
- -Very small team
- -Limited beyond enrichment — no outreach features
- -Mobile phone credits are expensive (10x email cost)
- -Relatively new platform
- -Enterprise features still developing
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter | $15/mo | 200 credits/mo | Waterfall enrichment (20+ vendors), Only charged when valid, Email verification, API & integrations, Credit roll-over |
| Pro | $49/mo (1,000 credits) | 1,000-50,000 credits/mo | Everything in Starter, Catch-all verification, Mobile phone verification, Premium support |
| Enterprise | From $799/mo | Custom credits | Everything in Pro, Dedicated account manager, Use your own API keys, Enterprise discounts |
BetterContact uses credit-based pricing starting around $49/mo. Clay is $149-800/mo but offers much more beyond email finding. FullEnrich is similarly priced. The waterfall approach means you're getting the best available email across multiple providers for one credit — instead of paying Hunter, Snov.io, AND Apollo separately.
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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