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The GTM Stack
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BetterContact

BetterContact

Smart Waterfall Email & Phone Finder

VS

Prospeo

Find Verified Emails & Phone Numbers for Outreach

Prospeo

The Economics

Pricing Model
paid
Credit-based subscription
Starting Price
$15/mo
Cost at Scale
10K contacts/mo ≈ $200-400
Free Trial
Yes
Yes

The GTM Utility

Category
Data Enrichment
Data Providers
Workflow Stage
Enrich
Prospecting
Key Features
  • Waterfall enrichment from 20+ providers
  • AI-optimized provider sequencing (BetterAI)
  • 4-layer email & phone verification
  • Only charged for valid data
  • Credit roll-over
  • Native integrations with Clay, HubSpot, Google Sheets, Make
  • Catch-all email verification
  • Mobile phone verification
  • B2B leads database with people & company search
  • Verified work email finder
  • Mobile phone number finder
  • Domain search (contacts at any company)
  • Chrome Extension for prospecting
  • CRM data enrichment
  • Intent signals for in-market companies
  • Job change filters
  • API for automation
  • Integration with CRM tools
Platforms
Web
Web, Chrome Extension
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — straightforward search and Chrome extension

The AI Edge

AI Features
BetterAI algorithm analyzes contact information to build optimal provider sequencing, maximizing find rate while minimizing cost

Market Position

Tagline
Smart Waterfall Email & Phone Finder
Find Verified Emails & Phone Numbers for Outreach
Best For
Outbound teams that need maximum contact data coverage by aggregating multiple enrichment providers
Sales teams wanting accurate, verified email and phone data with low bounce rates
Not Great For
Teams that only need basic email lookup — the waterfall approach is overkill for simple use cases
Teams needing outreach sequencing or CRM features built-in
Team Size
small team (2-10)
1-100

Intelligence

Pros
  • Only pay for valid data — zero waste
  • 20+ providers in one subscription
  • Credit roll-over (unused credits carry forward)
  • Native Clay integration
  • Very affordable starting at $15/mo
  • AI-optimized provider sequencing
  • High accuracy — verified emails with 70%+ bounce rate reduction
  • Mobile phone numbers available (rare feature)
  • Job change filter for timely outreach
  • Clean, easy-to-use interface
  • API available for automation
Cons
  • Very small team
  • Limited beyond enrichment — no outreach features
  • Mobile phone credits are expensive (10x email cost)
  • Relatively new platform
  • Enterprise features still developing
  • Pricing page didn't render properly — may use JS-heavy rendering
  • No outreach/sequencing capabilities
  • Smaller database compared to ZoomInfo or Apollo
  • Limited information available about the company
Reddit Sentiment
none
minimal_presence
Integrations
  • Clay
  • HubSpot
  • Google Sheets
  • Make
  • RocketReach
  • Apollo
  • ContactOut
  • Datagma
  • People Data Labs
  • Hunter
  • Prospeo
  • Enrich.so
  • HubSpot
  • Salesforce
  • Pipedrive
  • Zapier

Editorial Face-off

The Case for BetterContact

BetterContact is a must-have for any outbound team using waterfall enrichment. The 'only pay for valid data' model and 20+ provider aggregation deliver genuinely better coverage than any single provider. The Clay integration makes it even more powerful. Incredible value at $15/mo.

The Case for Prospeo

Prospeo is a focused, high-accuracy email and phone finder that competes well against larger players on data quality. The verified data approach minimizes bounces, and the mobile number finder is a standout feature. Great for teams prioritizing data accuracy over volume.

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