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The GTM Stack
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Outplay

Outplay

The preferred AI-powered sales engagement software for fast-scaling SMBs

VS

Outreach

AI Revenue Workflow Platform

Outreach

The Economics

Pricing Model
Per-seat subscription (tiered)
Per-seat subscription (custom pricing, not published)
Starting Price
$39/month (billed annually)
~$100/user/month (estimated)
Price per Seat
$39-$139/month
~$100-$150/user/month
Cost at Scale
$89-139/user/month + add-ons
$100-150+/user/month, annual contracts
Free Trial
Yes
No

The GTM Utility

Category
Sales Engagement
Sales Engagement
Workflow Stage
Outreach
Full Funnel
Key Features
  • Multi-channel outreach (Email, Phone, SMS, WhatsApp, Video, Chat)
  • AI Sequence Writer
  • AI SDR agents
  • Power Dialer
  • Conversation Intelligence with transcription
  • Website tracking
  • A/B testing
  • CRM bi-directional sync
  • Chrome Extension
  • Trigger automation
  • AI Revenue Workflow Platform
  • AI Agents for seller insights
  • Multi-channel sequences (email, phone, social, chat)
  • Pipeline management and inspection
  • Revenue forecasting with AI
  • Conversation intelligence
  • Deal intelligence
  • Account-based engagement
  • Customer retention workflows
  • AI-powered coaching
Platforms
Web, Chrome Extension
Web, Chrome Extension, Mobile
Ease of Use
Easy — designed for SMBs with fast onboarding
Complex — enterprise-grade platform with significant setup and training required

The AI Edge

AI Features
AI Sequence Writer, AI Mail Writer, AI Objection Handling, AI Out-of-Office Detection, AI SDR agents with auto/co-pilot modes
AI Agents for prospect research and next best actions, AI-powered forecasting, AI conversation insights, AI coaching, AI-assisted deal inspection

Market Position

Tagline
The preferred AI-powered sales engagement software for fast-scaling SMBs
AI Revenue Workflow Platform
Best For
Fast-scaling SMBs wanting Outreach/Salesloft-level features at a fraction of the price
Enterprise and mid-market revenue teams needing a unified platform for engagement, intelligence, and forecasting
Not Great For
Large enterprises with complex compliance needs, teams wanting built-in data/leads
Small startups, solo founders, budget-conscious SMBs, email-only outbound teams
Team Size
1-100
20-10000

Intelligence

Pros
  • Excellent value — published pricing at fraction of Outreach/Salesloft
  • True multi-channel including WhatsApp and video
  • Outstanding customer support included free
  • New AI SDR product for hands-off outreach
  • Fast onboarding — reps productive in days
  • Most comprehensive revenue workflow platform on the market
  • AI Agents across entire customer lifecycle
  • Strong conversation intelligence and coaching
  • Deep CRM integrations and enterprise security
  • Proven at massive scale with 6,000+ customers
Cons
  • Smaller brand recognition than Outreach/Salesloft
  • Starter plan limited to email only and 1 user
  • Conversation intelligence has transcription minute limits
  • Less robust enterprise-grade security features
  • Expensive — pricing not published, typically $100+/user/month
  • Complex to implement and manage
  • Long sales cycles for procurement
  • Overkill for small teams or simple outbound needs
  • Steep learning curve
Reddit Sentiment
positive
mixed
Integrations
  • Salesforce
  • HubSpot
  • Pipedrive
  • Dynamics 365
  • Slack
  • Gmail
  • Outlook
  • Mixpanel
  • Salesforce
  • Microsoft Dynamics
  • HubSpot
  • Gong
  • Drift
  • 6sense
  • LinkedIn Sales Navigator
  • Slack
  • Teams

Editorial Face-off

The Case for Outplay

Outplay is the best value sales engagement platform for SMBs, offering multi-channel outreach with AI at a fraction of Outreach/Salesloft pricing. The new AI SDR product adds even more firepower. Perfect for growing teams that need powerful features without enterprise budgets.

The Case for Outreach

Outreach is the undisputed leader in enterprise sales engagement, now evolved into a full AI Revenue Workflow Platform. It's the right choice for mid-market and enterprise teams that need engagement, intelligence, and forecasting in one platform, but its cost and complexity make it unsuitable for smaller teams.

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