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The GTM Stack
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Mixmax

Mixmax

The AI Sales Execution Platform

VS

Outreach

AI Revenue Workflow Platform

Outreach

The Economics

Pricing Model
Per-seat subscription (modular copilots or suite)
Per-seat subscription (custom pricing, not published)
Starting Price
$0 (Free) / $29/user/mo (individual copilot)
~$100/user/month (estimated)
Price per Seat
$29-105/user/mo
~$100-$150/user/month
Cost at Scale
$89-105/user/mo x team size
$100-150+/user/month, annual contracts
Free Trial
Yes
No

The GTM Utility

Category
Sales Engagement
Sales Engagement
Workflow Stage
Sales Engagement / Outbound Sequencing
Full Funnel
Key Features
  • 3 AI Copilots (Inbox, Meeting, Engagement)
  • Email tracking (opens, clicks)
  • Multi-channel sequences with tasks
  • AI sequence builder
  • Meeting scheduling and round-robin
  • Smart compose and send
  • Salesforce and HubSpot sync
  • LinkedIn extension
  • OOO and holiday detection
  • Dialer add-on
  • AI Revenue Workflow Platform
  • AI Agents for seller insights
  • Multi-channel sequences (email, phone, social, chat)
  • Pipeline management and inspection
  • Revenue forecasting with AI
  • Conversation intelligence
  • Deal intelligence
  • Account-based engagement
  • Customer retention workflows
  • AI-powered coaching
Platforms
Web (Gmail)Chrome Extension
Web, Chrome Extension, Mobile
Ease of Use
Easy — lives in Gmail, familiar interface
Complex — enterprise-grade platform with significant setup and training required

The AI Edge

AI Features
AI sequence builder, smart compose, AI meeting summaries and follow-ups, inbox categorization
AI Agents for prospect research and next best actions, AI-powered forecasting, AI conversation insights, AI coaching, AI-assisted deal inspection

Market Position

Tagline
The AI Sales Execution Platform
AI Revenue Workflow Platform
Best For
Gmail-centric sales teams wanting an AI-powered sales execution platform without leaving their inbox
Enterprise and mid-market revenue teams needing a unified platform for engagement, intelligence, and forecasting
Not Great For
Outlook users, teams needing heavy outbound volume, non-Gmail environments
Small startups, solo founders, budget-conscious SMBs, email-only outbound teams
Team Size
5-500
20-10000

Intelligence

Pros
  • Works natively in Gmail — no context switching
  • Modular copilot pricing is flexible
  • Strong Salesforce integration
  • AI-powered meeting summaries and follow-ups
  • 1000+ 5-star reviews
  • Most comprehensive revenue workflow platform on the market
  • AI Agents across entire customer lifecycle
  • Strong conversation intelligence and coaching
  • Deep CRM integrations and enterprise security
  • Proven at massive scale with 6,000+ customers
Cons
  • Gmail-only (no Outlook support)
  • Per-seat pricing can add up for larger teams
  • Less known than Outreach/Salesloft
  • Add-ons (dialer, custom branding) increase cost
  • Expensive — pricing not published, typically $100+/user/month
  • Complex to implement and manage
  • Long sales cycles for procurement
  • Overkill for small teams or simple outbound needs
  • Steep learning curve
Reddit Sentiment
positive
mixed
Integrations
  • Salesforce
  • HubSpot
  • Slack
  • LinkedIn Sales Navigator
  • Gong
  • Dialpad
  • Zapier
  • RB2B
  • Salesforce
  • Microsoft Dynamics
  • HubSpot
  • Gong
  • Drift
  • 6sense
  • LinkedIn Sales Navigator
  • Slack
  • Teams

Editorial Face-off

The Case for Mixmax

Mixmax is the best AI sales execution platform for Gmail-centric teams. Its modular copilot approach is unique and cost-effective. Not for Outlook users or teams needing massive outbound volume.

The Case for Outreach

Outreach is the undisputed leader in enterprise sales engagement, now evolved into a full AI Revenue Workflow Platform. It's the right choice for mid-market and enterprise teams that need engagement, intelligence, and forecasting in one platform, but its cost and complexity make it unsuitable for smaller teams.

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