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Meltwater
Media, Social & Consumer Intelligence
VS
Mention
Social listening & Media Monitoring tool
The Economics
Pricing Model
Custom / Enterprise (tailored quotes)
Subscription (single Company plan)
Starting Price
Custom (no public pricing)
$599/mo
Cost at Scale
$10K-100K+/year
$599/mo (single plan)
Free Trial
No
No
The GTM Utility
Category
Analytics & Revenue Intelligence
Analytics & Revenue Intelligence
Workflow Stage
Market Intelligence / PR & Marketing Analytics
Market Intelligence / Brand Monitoring
Key Features
- • Media monitoring across global sources
- • Social listening and analytics
- • GenAI Lens LLM Tracking
- • Influencer marketing
- • Consumer intelligence and trends
- • Custom reporting and dashboards
- • 360° PR and marketing measurement
- • AI-powered insights
- • Real-time monitoring across 1B+ sources
- • Social media monitoring (Facebook, Instagram, X, Reddit, TikTok, YouTube, Pinterest)
- • Web monitoring (news, blogs, forums)
- • Review monitoring (75+ sites including Google, Trustpilot, Amazon)
- • Advanced Boolean search
- • Sentiment analysis
- • Competitor benchmarking
- • Custom reporting and dashboards
- • Share of voice analytics
- • Influence scoring
Platforms
WebMobile
Web
Ease of Use
Moderate — powerful but requires onboarding
Easy — intuitive query building and dashboards
The AI Edge
AI Features
AI-powered analytics, GenAI Lens for LLM tracking, AI-driven insights
—
Market Position
Tagline
Media, Social & Consumer Intelligence
Social listening & Media Monitoring tool
Best For
Enterprise organizations needing comprehensive media monitoring, social listening, and PR analytics
Marketing and PR teams needing affordable, comprehensive media monitoring and social listening
Not Great For
Small businesses, startups, sales-focused teams
Sales-focused teams, very small businesses, teams needing social publishing (deprecated)
Team Size
50-10000+
10-1000
Intelligence
Pros
- • Most comprehensive media and social dataset
- • Global coverage across regions and languages
- • GenAI Lens for tracking LLM mentions — unique
- • Strong enterprise support and services
- • Proven ROI (242% average ROI cited)
- • 1B+ sources monitored in real-time
- • Review monitoring across 75+ sites
- • Good value vs enterprise competitors like Meltwater
- • Advanced Boolean search for precise monitoring
- • Dedicated account manager included
Cons
- • No transparent pricing — enterprise sales process required
- • Expensive (typically $10K-100K+/year)
- • 12-month minimum contract
- • Not a sales/GTM tool per se
- • Can be overwhelming feature-wise
- • Only one plan ($599/mo) — no lower tiers
- • Publishing/responding features deprecated (use Agorapulse)
- • Not a sales or GTM tool
- • Less feature-rich than enterprise competitors
Reddit Sentiment
negative
mixed
Integrations
- • Slack
- • Microsoft Teams
- • Salesforce
- • Slack
- • Zapier
- • Agorapulse
Editorial Face-off
The Case for Meltwater
“Meltwater is the enterprise standard for media monitoring and social intelligence. Essential for large PR and marketing teams but overkill and expensive for small businesses or sales-focused teams.”
The Case for Mention
“Mention is a solid, mid-market media monitoring and social listening tool with excellent value for money. Best for marketing and PR teams that don't need enterprise-level pricing from Meltwater or Brandwatch.”
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