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Lemlist
Prospecting tool to automate multichannel outreach & get replies
VS
Woodpecker
Tools for Cold Email, Sales & Agency Outreach
The Economics
Pricing Model
Per-seat subscription
Volume-based subscription (contacted prospects)
Starting Price
$63/user/mo (Email Pro, annual)
$24/month (Starter, annual billing)
Price per Seat
$63-87/user/mo
—
Cost at Scale
$87/user/mo x team size
$126/month for 10K prospects (Growth)
Free Trial
Yes
Yes
The GTM Utility
Category
Outbound Sequencing
Outbound Sequencing
Workflow Stage
Outbound Sequencing
Outreach & Engagement
Key Features
- • 450M+ lead database
- • Waterfall enrichment (email + phone)
- • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
- • AI-powered personalization
- • Built-in email warm-up (lemwarm)
- • Inbox rotation
- • Custom text, images, and landing pages
- • Unified multichannel inbox
- • SOC 2 Type II certified
- • Cold email sending with personalization
- • Free catch-all email verification (Bouncer-powered)
- • Free email warm-up
- • Deliverability monitor
- • Adaptive sending (protects sending limits)
- • LinkedIn steps in campaigns
- • B2B lead database (1B+ contacts)
- • Agency panel for client management
- • Domain and email purchasing with SPF/DKIM/DMARC pre-configured
Platforms
WebChrome Extension
Web
Ease of Use
Easy — intuitive UI, quick campaign setup
Easy — straightforward campaign setup, clear onboarding
The AI Edge
AI Features
AI variables for personalization, AI voice messages on LinkedIn
—
Market Position
Tagline
Prospecting tool to automate multichannel outreach & get replies
Tools for Cold Email, Sales & Agency Outreach
Best For
Sales teams running multichannel outbound at scale with built-in deliverability
Cold email teams and agencies wanting the best deliverability at the lowest cost
Not Great For
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Teams needing advanced AI personalization or multi-channel beyond email + LinkedIn
Team Size
1-200
1-100
Intelligence
Pros
- • Built-in 450M+ lead database with waterfall enrichment
- • Excellent deliverability tools (lemwarm included free)
- • True multichannel: email + LinkedIn + WhatsApp + calls
- • SOC 2 Type II certified
- • Bootstrapped success story — founder-friendly culture
- • Best-in-class deliverability with free verification and warm-up
- • Most affordable starting price ($24/month)
- • Dedicated agency panel is excellent
- • LinkedIn steps add multi-channel capability
- • Domain purchasing with pre-configured auth is unique
Cons
- • Per-seat pricing adds up for larger teams
- • LinkedIn automation requires LinkedIn profile connection
- • No free plan (only 14-day trial)
- • Can be overwhelming with features for simple use cases
- • No AI-powered personalization features
- • LinkedIn steps are relatively new and basic
- • Scale plan gets expensive ($900+/month)
- • No phone/call channel
Reddit Sentiment
positive
mixed
Integrations
- • HubSpot
- • Salesforce
- • Pipedrive
- • Aircall
- • Ringover
- • Claap
- • Zapier
- • Make
- • n8n
- • Clay
- • Salesforce
- • HubSpot
- • Pipedrive
- • Zapier
- • Make
- • n8n
Editorial Face-off
The Case for Lemlist
“Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.”
The Case for Woodpecker
“Woodpecker is the best cold email tool for deliverability-focused teams and agencies. Its free email verification and warm-up, combined with the lowest starting price in the market, make it an excellent value. The agency panel is a standout feature. Lacks AI personalization that newer competitors offer.”
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