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Lemlist
Prospecting tool to automate multichannel outreach & get replies
VS
Reply.io
AI Sales Outreach & Cold Email Platform
The Economics
Pricing Model
Per-seat subscription
Per user / month with volume tiers
Starting Price
$63/user/mo (Email Pro, annual)
$49/month
Price per Seat
$63-87/user/mo
$49-$89/month
Cost at Scale
$87/user/mo x team size
10 seats multichannel ~$890/mo
Free Trial
Yes
Yes
The GTM Utility
Category
Outbound Sequencing
Outbound Sequencing
Workflow Stage
Outbound Sequencing
Outreach
Key Features
- • 450M+ lead database
- • Waterfall enrichment (email + phone)
- • Multichannel sequences (email, LinkedIn, WhatsApp, calls)
- • AI-powered personalization
- • Built-in email warm-up (lemwarm)
- • Inbox rotation
- • Custom text, images, and landing pages
- • Unified multichannel inbox
- • SOC 2 Type II certified
- • Multichannel sequences (email, LinkedIn, calls, SMS, WhatsApp)
- • AI SDR agent
- • AI sequence generator
- • Email warmup
- • B2B contact database
- • Meeting scheduling
- • A/B testing
- • Unified inbox
- • LinkedIn automation
Platforms
WebChrome Extension
WebChrome Extension
Ease of Use
Easy — intuitive UI, quick campaign setup
Moderate — powerful but many features to configure
The AI Edge
AI Features
AI variables for personalization, AI voice messages on LinkedIn
AI SDR agent, AI sequence generation, AI email writing, AI reply classification
Market Position
Tagline
Prospecting tool to automate multichannel outreach & get replies
AI Sales Outreach & Cold Email Platform
Best For
Sales teams running multichannel outbound at scale with built-in deliverability
Sales teams needing true multichannel outreach with AI assistance in one platform
Not Great For
Enterprise teams needing deep CRM workflow automation, inbound-only teams
Enterprise teams needing deep CRM integration and deal management
Team Size
1-200
Small - Mid-Market (5-200)
Intelligence
Pros
- • Built-in 450M+ lead database with waterfall enrichment
- • Excellent deliverability tools (lemwarm included free)
- • True multichannel: email + LinkedIn + WhatsApp + calls
- • SOC 2 Type II certified
- • Bootstrapped success story — founder-friendly culture
- • True multichannel (email + LinkedIn + calls + SMS + WhatsApp)
- • Strong AI capabilities for sequence creation
- • Built-in B2B data and email warmup
- • Good agency features
- • Competitive pricing
Cons
- • Per-seat pricing adds up for larger teams
- • LinkedIn automation requires LinkedIn profile connection
- • No free plan (only 14-day trial)
- • Can be overwhelming with features for simple use cases
- • UI can feel cluttered with so many features
- • LinkedIn automation requires careful usage
- • Data quality not as deep as dedicated providers
- • Learning curve for full feature utilization
Reddit Sentiment
positive
mixed_positive
Integrations
- • HubSpot
- • Salesforce
- • Pipedrive
- • Aircall
- • Ringover
- • Claap
- • Zapier
- • Make
- • n8n
- • Clay
- • Salesforce
- • HubSpot
- • Pipedrive
- • Copper
- • Zapier
- • Make
- • Clay
Editorial Face-off
The Case for Lemlist
“Lemlist is one of the best multichannel outbound platforms combining lead sourcing, enrichment, sequencing, and deliverability in one tool. Ideal for sales teams doing high-volume personalized outreach.”
The Case for Reply.io
“Reply.io is one of the most complete multichannel outreach platforms available. Its AI SDR and built-in data make it excellent for teams wanting everything in one place. Best suited for SMB sales teams and agencies.”
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