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FindThatLead
B2B Lead Generation Done in seconds
VS
Snov.io
Find leads, automate outreach & close more deals
The Economics
Pricing Model
freemium
Credit-based tiers
Starting Price
$0 (Free trial) / $49/month (Starter)
$30/month (Starter)
Price per Seat
—
Included in plan (1-unlimited seats by tier)
Cost at Scale
$49-99/month for small teams
Pro 5K at $75/mo for 5,000 credits
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Outbound Sequencing
Workflow Stage
Prospect
Prospecting / Outreach
Key Features
- • Email finder by name and company
- • Email verifier
- • Automatic prospecting tool
- • Cold email sender with sequences
- • Local business lead generation
- • Social media URL email finder
- • Chrome extension
- • Internal CRM
- • Bulk processing
- • Email finder
- • Email verifier
- • Drip email campaigns
- • LinkedIn automation
- • Email warmup
- • Sales CRM
- • Chrome extension
- • Multichannel outreach
- • API access
Platforms
Web, Chrome Extension
WebChrome Extension
Ease of Use
Easy — simple interface for email finding and campaign sending
Easy — intuitive interface, good onboarding
The AI Edge
AI Features
—
AI email writing, AI personalization
Market Position
Tagline
B2B Lead Generation Done in seconds
Find leads, automate outreach & close more deals
Best For
Solo founders and small teams in Europe/LATAM that need an affordable, all-in-one lead generation tool with local business prospecting.
Small teams wanting email finding, verification, and outreach in one affordable platform
Not Great For
Enterprise teams needing large-scale data with high accuracy guarantees.
Enterprise teams with large data needs or those needing phone/calling features
Team Size
solo/small team
Solo - Small (1-50)
Intelligence
Pros
- • All-in-one tool (find + verify + send)
- • Local business lead gen is unique
- • Affordable pricing
- • Multi-language support
- • Very affordable for feature set
- • Email finder + verifier + outreach + CRM in one
- • Good Chrome extension
- • Strong API and integrations
- • Clay integration
Cons
- • Data accuracy can be inconsistent
- • Smaller database than Apollo or ZoomInfo
- • Limited advanced features
- • UI feels dated
- • Credit system can feel limiting at scale
- • Data quality not as deep as ZoomInfo/Apollo
- • LinkedIn automation still maturing
- • UI could be more polished
Reddit Sentiment
Minimal Reddit presence. Occasionally mentioned in lead generation tool comparison threads.
Mixed. Users appreciate the all-in-one approach (email finding + outreach + CRM) but report frustrations with warmup reliability, Gmail deliverability issues, and Starter plan limitations.
Integrations
- • CRM integrations (generic)
- • HubSpot
- • Pipedrive
- • Salesforce
- • Zapier
- • Make
- • Clay
- • Calendly
Editorial Face-off
The Case for FindThatLead
“FindThatLead is a budget-friendly, all-in-one lead generation tool that's particularly good for European and Latin American markets. The local business prospecting feature is unique. However, data accuracy and volume lag behind larger competitors.”
The Case for Snov.io
“Snov.io is one of the best value-for-money sales tools available. It combines email finding, verification, drip campaigns, LinkedIn automation, and CRM in one platform at a fraction of competitors' prices. Ideal for bootstrap teams and small businesses.”
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