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Customers AI
Turn Klaviyo Into a Profit Machine with Identity Resolution
VS
Retention.com
+250% Abandonment Flow Revenue with Industry Leading Identity Resolution
The Economics
Pricing Model
usage-based
Custom / usage-based
Starting Price
Custom (usage-based on visitor resolutions)
Contact sales
Cost at Scale
Varies by resolution volume; per-resolution overage fees
Can be significant — typically $1,000-5,000+/month for mid-size brands
Free Trial
Yes
No
The GTM Utility
Category
Marketing Automation
Intent & Signals
Workflow Stage
Enrich
Identification / Enrichment
Key Features
- • Website visitor identity resolution
- • X-Ray Pixel for behavior tracking
- • AI Audience Agent (Alfred)
- • Email deliverability suite
- • Klaviyo integration
- • Cross-device tracking
- • Signal capture beyond cookies
- • Anonymous visitor identification
- • Identity resolution pixel
- • Email & SMS remarketing activation
- • Shopify & ecommerce integrations
- • Real-time visitor identification
- • First-party data collection
- • Abandonment flow revenue optimization
Platforms
Web (JavaScript pixel)
Web
Ease of Use
Easy — 10 minute setup, no code required
Easy — install pixel and connect to your email platform
The AI Edge
AI Features
Alfred AI audience agent that trains daily on customer data to predict purchase likelihood
—
Market Position
Tagline
Turn Klaviyo Into a Profit Machine with Identity Resolution
+250% Abandonment Flow Revenue with Industry Leading Identity Resolution
Best For
E-commerce brands using Klaviyo that want to boost email revenue through better identity resolution and deliverability.
Ecommerce brands wanting to identify anonymous shoppers and recover abandoned cart revenue
Not Great For
B2B companies or those not using Klaviyo as their email platform.
B2B sales teams or non-ecommerce businesses
Team Size
small team/mid-market
Small - Enterprise (ecommerce)
Intelligence
Pros
- • Strong ROI claim — 25% revenue increase
- • Very easy setup (10 minutes)
- • AI audience predictions are unique
- • Performance-based guarantee
- • Industry-leading identity resolution rates
- • Massive revenue uplift for ecommerce
- • Easy pixel-based setup
- • Strong Shopify ecosystem integration
- • Proven ROI metrics (15x claimed)
Cons
- • Very Klaviyo-centric — limited use outside that ecosystem
- • Pricing is opaque
- • Relatively new and less proven than alternatives
- • Limited to e-commerce use cases
- • Expensive for small brands
- • US-focused identity resolution
- • Privacy concerns with visitor identification
- • No transparent pricing
- • Ecommerce-only use case
Reddit Sentiment
negative
low_presence
Integrations
- • Klaviyo
- • Shopify
- • Klaviyo
- • Shopify
- • BigCommerce
- • Attentive
- • Postscript
- • Omnisend
- • Braze
Editorial Face-off
The Case for Customers AI
“Customers AI is a specialized tool for e-commerce brands on Klaviyo that want to identify more website visitors and improve email performance. The ROI guarantee is compelling, but its narrow focus on Klaviyo limits its appeal for B2B or non-ecommerce teams.”
The Case for Retention.com
“Retention.com is the go-to identity resolution tool for ecommerce brands looking to monetize anonymous website traffic. The ROI is often substantial, but it's primarily a US-focused, ecommerce-specific solution.”
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