Retention.com
Person-level website visitor identification for e-commerce — RB2B's cousin focused on DTC brands and Klaviyo integration
Visit WebsiteGTM Pipeline Position
The Verdict
“Retention.com is the go-to identity resolution tool for ecommerce brands looking to monetize anonymous website traffic. The ROI is often substantial, but it's primarily a US-focused, ecommerce-specific solution.”
Best For
E-commerce and DTC brands with significant website traffic who want to identify and retarget anonymous visitors through Klaviyo
Not Great For
B2B companies — RB2B is better positioned for B2B use cases, and the e-commerce pricing model doesn't fit B2B economics
Overview
Retention.com is an identity resolution platform that identifies anonymous website visitors and turns them into actionable contacts for remarketing via email, SMS, and push notifications. Primarily serves ecommerce brands.
Ecommerce brands, DTC companies, publishers
Small - Enterprise (ecommerce)
Capabilities
Key Features
- Anonymous visitor identification
- Identity resolution pixel
- Email & SMS remarketing activation
- Shopify & ecommerce integrations
- Real-time visitor identification
- First-party data collection
- Abandonment flow revenue optimization
Benefits
- Recovers revenue from anonymous visitors who would otherwise be lost
- 5X more targeted remarketing messages
- Integrates with existing email/SMS platforms
- Claimed 15x ROI by customers
Pros & Cons
Pros
- +Industry-leading identity resolution rates
- +Massive revenue uplift for ecommerce
- +Easy pixel-based setup
- +Strong Shopify ecosystem integration
- +Proven ROI metrics (15x claimed)
Cons
- -Expensive for small brands
- -US-focused identity resolution
- -Privacy concerns with visitor identification
- -No transparent pricing
- -Ecommerce-only use case
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Shopify SMB | Contact sales | Based on identified visitors | Identity resolution pixel, Email & SMS activation, Shopify integration, Abandonment flows |
| Mid Market | Contact sales | Custom | Advanced acquisition + retention, Custom website integration, CDP integrations |
| Publishers | Contact sales | Custom | Publisher Growth Suite, Subscriber growth, Reduced acquisition costs |
Retention.com is enterprise-priced — likely $500-2000+/mo depending on traffic. RB2B has a free tier. Customers AI is comparable. The e-commerce use case (identifying abandoned browsers for email retargeting) can have strong ROI if you have meaningful traffic and a Klaviyo setup.
The Reddit Pulse
Community Pros
- +Person-level identification similar to RB2B
- +E-commerce focused use case resonates
- +Founded by Adam Robinson who has strong LinkedIn presence
Community Cons
- -Minimal Reddit presence despite LinkedIn buzz
- -Privacy concerns similar to RB2B
- -Pricing questions common
Reddit Questions
- ? How does Retention.com compare to RB2B for visitor identification?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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