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Clay
Go to market with unique data—and the ability to act on it
VS
UserGems
The AI Command Center for Outbound and ABM
The Economics
Pricing Model
usage-based
Annual subscription with tiered plans
Starting Price
$0 (free tier)
$2,750/month ($33K/year)
Price per Seat
—
Included in plan (up to limits)
Cost at Scale
$720-custom/mo for serious usage
$33K-$120K/year + implementation fees
Free Trial
Yes
No
The GTM Utility
Category
Data Enrichment
Intent & Signals
Workflow Stage
Prospect → Enrich → Sequence
Signal Detection → AI Outreach
Key Features
- • 150+ data enrichment providers in one platform
- • Claygent AI research agent
- • Sculptor AI for workflow building
- • Waterfall enrichment (try multiple providers)
- • CRM integrations (Salesforce, HubSpot)
- • Native email sequencer
- • Signals and intent data
- • Conditional logic workflows
- • HTTP API for custom integrations
- • MCP server support
- • AI agent (Gem-E) for personalized outbound
- • Job change tracking and champion monitoring
- • Account and contact scoring (600+ signals)
- • Contact-level website de-anonymization
- • Buying committee mapping
- • Signal-based advertising
- • Intelligent workflow orchestration
- • Proprietary data with superior accuracy
- • CRM and SEP integrations
Platforms
Web
Web, Chrome Extension, CRM integrations
Ease of Use
Moderate — spreadsheet-like interface with learning curve for advanced features
Moderate — powerful enterprise platform with dedicated implementation support
The AI Edge
AI Features
Claygent AI research agent, Sculptor AI for workflow generation, AI formatting and data transformation, AI conditional logic
Gem-E AI agent: personalized email sequences, account scoring, content curation, research past interactions, buying committee mapping
Market Position
Tagline
Go to market with unique data—and the ability to act on it
The AI Command Center for Outbound and ABM
Best For
GTM teams wanting the best data enrichment coverage possible by accessing 150+ providers through one platform with AI-powered research capabilities.
Mid-market to enterprise teams running outbound and ABM programs who want AI-powered pipeline generation with ROI guarantees
Not Great For
Teams wanting a simple plug-and-play outbound tool — Clay's power comes with a learning curve.
Small startups or solo founders (minimum $33K/year); teams without CRM maturity
Team Size
all sizes
20-500+
Intelligence
Pros
- • Unmatched data coverage with 150+ providers
- • Claygent AI enables research at scale
- • Flexible credit-based pricing
- • SOC 2, GDPR, CCPA, ISO 27001 compliant
- • Used by OpenAI, Anthropic, Rippling, Verkada
- • Money-back ROI guarantee is unique in the market
- • Gem-E AI achieves exceptional reply rates (6-20%)
- • Superior proprietary data accuracy
- • Works inside existing tools (no new tool adoption)
- • Dedicated customer success and RevOps support
Cons
- • Learning curve for non-technical users
- • Credit costs can add up quickly at scale
- • CRM integrations only on Pro+ plans ($720+/mo)
- • No built-in email sending on lower plans
- • Can be overwhelming with so many options
- • Expensive — starts at $33K/year plus implementation fees
- • Requires CRM maturity and existing outbound infrastructure
- • Not self-serve — requires onboarding and implementation
- • Long-term annual commitment
Reddit Sentiment
mixed
No relevant Reddit discussions found. The tool (tracking job changes for warm outreach triggers) has virtually zero Reddit presence. Niche enterprise play.
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • Apollo
- • Instantly
- • Smartlead
- • Google Sheets
- • Snowflake
- • 150+ data providers
- • Salesforce
- • HubSpot
- • Outreach
- • Salesloft
- • Gong Engage
Editorial Face-off
The Case for Clay
“Clay is the most important tool in the modern GTM stack. Its ability to combine 150+ data providers with AI-powered research and flexible workflows makes it irreplaceable for serious outbound teams. The credit system requires careful management, but the data coverage and workflow capabilities are unmatched.”
The Case for UserGems
“UserGems is a premium AI-powered signal and outbound platform that backs its value with a money-back ROI guarantee. Its Gem-E AI agent delivers exceptional reply rates and pipeline results. Best for established revenue teams with CRM maturity that can justify the $33K+ annual investment.”
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