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The GTM Stack
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Cargo

Cargo

Build AI Agents for GTM | AI Revenue Orchestration Platform

VS

Clay

Go to market with unique data—and the ability to act on it

Clay

The Economics

Pricing Model
usage-based
usage-based
Starting Price
$0 (100 free credits)
$0 (free tier)
Cost at Scale
$1,190-3,000+/mo
$720-custom/mo for serious usage
Free Trial
Yes
Yes

The GTM Utility

Category
GTM Ops & Workflow
Data Enrichment
Workflow Stage
Prospect → Enrich → Sequence
Prospect → Enrich → Sequence
Key Features
  • AI agent builder for GTM workflows
  • 100+ integrations
  • Multi-agent orchestration
  • Data storage and enrichment
  • Territory management
  • Workflow automation
  • Revenue orchestration
  • 150+ data enrichment providers in one platform
  • Claygent AI research agent
  • Sculptor AI for workflow building
  • Waterfall enrichment (try multiple providers)
  • CRM integrations (Salesforce, HubSpot)
  • Native email sequencer
  • Signals and intent data
  • Conditional logic workflows
  • HTTP API for custom integrations
  • MCP server support
Platforms
Web
Web
Ease of Use
Moderate — designed for GTM engineers, not non-technical users
Moderate — spreadsheet-like interface with learning curve for advanced features

The AI Edge

AI Features
Multi-agent AI workflows, AI-powered data extraction and insight generation, autonomous agent triggering
Claygent AI research agent, Sculptor AI for workflow generation, AI formatting and data transformation, AI conditional logic

Market Position

Tagline
Build AI Agents for GTM | AI Revenue Orchestration Platform
Go to market with unique data—and the ability to act on it
Best For
GTM engineers who want to build custom AI-powered revenue workflows with deep orchestration capabilities.
GTM teams wanting the best data enrichment coverage possible by accessing 150+ providers through one platform with AI-powered research capabilities.
Not Great For
Non-technical sales teams or small companies without dedicated GTM ops — requires technical skill to maximize value.
Teams wanting a simple plug-and-play outbound tool — Clay's power comes with a learning curve.
Team Size
mid-market
all sizes

Intelligence

Pros
  • No feature gating — all features on every plan
  • True multi-agent workflow architecture
  • 100+ integrations out of the box
  • Transparent credit-based pricing
  • Growing ecosystem for GTM engineering
  • Unmatched data coverage with 150+ providers
  • Claygent AI enables research at scale
  • Flexible credit-based pricing
  • SOC 2, GDPR, CCPA, ISO 27001 compliant
  • Used by OpenAI, Anthropic, Rippling, Verkada
Cons
  • Requires GTM engineering expertise
  • Credit costs can add up at scale
  • Smaller community than Clay
  • Less documentation and community content
  • Early-stage product — may have rough edges
  • Learning curve for non-technical users
  • Credit costs can add up quickly at scale
  • CRM integrations only on Pro+ plans ($720+/mo)
  • No built-in email sending on lower plans
  • Can be overwhelming with so many options
Reddit Sentiment
none
mixed
Integrations
  • 100+ integrations
  • Salesforce
  • HubSpot
  • Outreach
  • Apollo
  • Instantly
  • Smartlead
  • Google Sheets
  • Snowflake
  • 150+ data providers

Editorial Face-off

The Case for Cargo

Cargo is a serious GTM orchestration platform that competes directly with Clay but takes a more engineering-centric approach. Its multi-agent architecture and no-feature-gating pricing model are compelling. Best for teams with dedicated GTM engineers.

The Case for Clay

Clay is the most important tool in the modern GTM stack. Its ability to combine 150+ data providers with AI-powered research and flexible workflows makes it irreplaceable for serious outbound teams. The credit system requires careful management, but the data coverage and workflow capabilities are unmatched.

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