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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Zeliq
Prospecting, Enrichment & Outreach in One Platform
The Economics
Pricing Model
freemium
Freemium + credit-based plans
Starting Price
$49/user/mo
Free (Basic), Starter with credits
Price per Seat
$49-119/user/mo
—
Cost at Scale
10 seats ≈ $490-1,190/mo
$109/month for 2,500 extra credits
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Sales Engagement
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Full Cycle: Prospecting → Enrichment → Outreach
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • 450M+ contact database
- • Waterfall enrichment across 40+ providers
- • Multichannel sequences (email, LinkedIn, calls)
- • Built-in dialer (Aircall, Ringover integration)
- • Enrichment Hub for bulk enrichment (up to 10K contacts)
- • LinkedIn extension for prospecting
- • Team workspace with manager dashboard
- • CRM integration (bidirectional)
- • Enrichment API
- • Lead engagement scoring
Platforms
Web, Chrome Extension
Web, Chrome Extension (LinkedIn)
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — clean interface designed by sales teams for sales teams
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
AI prospect scoring, lead engagement scoring
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
Prospecting, Enrichment & Outreach in One Platform
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Sales teams wanting an all-in-one prospecting, enrichment, and multichannel outreach platform with competitive enrichment rates
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Solo users (Team plan requires 3+ licenses); teams needing US-phone-heavy dialing
Team Size
all sizes
3-100
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Waterfall enrichment across 40+ providers is best-in-class
- • Credits never expire — very user-friendly
- • All-in-one platform eliminates tool sprawl
- • Free Basic plan for individual users
- • G2 High Performer and Product Hunt Top Product
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Relatively new company (2023)
- • Team plan requires minimum 3 licenses
- • Smaller community than established competitors
- • LinkedIn automation maturity still developing
Reddit Sentiment
positive
low-visibility
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • HubSpot
- • Salesforce
- • Aircall
- • Ringover
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Zeliq
“ZELIQ is a promising all-in-one sales platform that stands out with its waterfall enrichment across 40+ providers and never-expiring credits. Ideal for sales teams wanting to consolidate prospecting, enrichment, and outreach. Still young but showing strong product-market fit.”
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