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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
UpLead
Real-time verified B2B emails, mobile numbers and intent data
The Economics
Pricing Model
freemium
Credit-based monthly/annual subscription
Starting Price
$49/user/mo
$99/month (Essentials, 170 credits)
Price per Seat
$49-119/user/mo
—
Cost at Scale
10 seats ≈ $490-1,190/mo
$99-$199/month for individual use; custom for larger teams
Free Trial
Yes
Yes
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Prospecting & Data Enrichment
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • 180M+ B2B contact database
- • 95% data accuracy guarantee
- • Real-time email verification
- • 50+ search filters (Prospector)
- • Mobile direct dials
- • Intent data powered by Bombora
- • Technographic data
- • Data enrichment for CRM
- • Chrome extension
- • API for programmatic access
Platforms
Web, Chrome Extension
Web, Chrome Extension, API
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — clean interface, straightforward search and export workflow
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
AI-verified contacts ranked by freshness
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
Real-time verified B2B emails, mobile numbers and intent data
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Small to mid-market teams needing accurate B2B data at a fraction of ZoomInfo's cost
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Enterprise teams needing massive data volumes or advanced intent analytics
Team Size
all sizes
1-200
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • 95% accuracy guarantee with credit refund for bounces
- • Very competitive pricing vs ZoomInfo/Cognism
- • Excellent real-time email verification
- • Clean, easy-to-use interface
- • 24/7 human support
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Smaller database than ZoomInfo (180M vs 300M+)
- • Intent data only on higher tiers
- • Limited international coverage compared to global providers
- • No built-in sequencing or outreach
Reddit Sentiment
positive
Mentioned in B2B data provider comparison threads. Positioned as accuracy-focused alternative to ZoomInfo and Apollo. Users appreciate the 95% accuracy guarantee but note smaller database size.
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • Zoho
- • Pipedrive
- • Microsoft Dynamics 365
- • Outreach
- • SalesLoft
- • Reply.io
- • Woodpecker
- • Copper
- • Lemlist
- • Close
- • Zapier
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for UpLead
“UpLead is the best budget-friendly alternative to ZoomInfo, offering strong data accuracy and real-time verification at a fraction of the cost. Ideal for SMBs and mid-market teams that prioritize data quality over sheer volume. The 95% accuracy guarantee is a standout differentiator.”
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