Apollo
AI Sales Platform — Outbound, Inbound & Automation
Outplay
The preferred AI-powered sales engagement software for fast-scaling SMBs
The Economics
The GTM Utility
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • Multi-channel outreach (Email, Phone, SMS, WhatsApp, Video, Chat)
- • AI Sequence Writer
- • AI SDR agents
- • Power Dialer
- • Conversation Intelligence with transcription
- • Website tracking
- • A/B testing
- • CRM bi-directional sync
- • Chrome Extension
- • Trigger automation
The AI Edge
Market Position
Intelligence
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Excellent value — published pricing at fraction of Outreach/Salesloft
- • True multi-channel including WhatsApp and video
- • Outstanding customer support included free
- • New AI SDR product for hands-off outreach
- • Fast onboarding — reps productive in days
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Smaller brand recognition than Outreach/Salesloft
- • Starter plan limited to email only and 1 user
- • Conversation intelligence has transcription minute limits
- • Less robust enterprise-grade security features
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • Pipedrive
- • Dynamics 365
- • Slack
- • Gmail
- • Outlook
- • Mixpanel
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Outplay
“Outplay is the best value sales engagement platform for SMBs, offering multi-channel outreach with AI at a fraction of Outreach/Salesloft pricing. The new AI SDR product adds even more firepower. Perfect for growing teams that need powerful features without enterprise budgets.”
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