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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Cognism
Your No. 1 Choice in Premium Sales Intelligence
The Economics
Pricing Model
freemium
enterprise-only
Starting Price
$49/user/mo
—
Price per Seat
$49-119/user/mo
—
Cost at Scale
10 seats ≈ $490-1,190/mo
Enterprise pricing — typically $25K-100K+/yr
Free Trial
Yes
No
The GTM Utility
Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Prospect → Enrich
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • Diamond Data® phone-verified mobile numbers
- • Diamonds-on-Demand for priority verification
- • Business email data
- • Intent data (Bombora)
- • Job change signals
- • Technographic data (20K+ technologies)
- • Funding and M&A alerts
- • API enrichment
- • Batch data delivery
- • GDPR & CCPA compliant out-of-the-box
Platforms
Web, Chrome Extension
Web, Chrome Extension
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — clean UI with Chrome extension for LinkedIn prospecting
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
—
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
Your No. 1 Choice in Premium Sales Intelligence
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
B2B sales teams that need premium, GDPR-compliant contact data with phone-verified mobile numbers — especially strong in EMEA.
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Small startups on tight budgets — enterprise pricing makes it inaccessible for early-stage companies.
Team Size
all sizes
mid-market
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Diamond Data® phone-verified mobiles are best-in-class
- • Strongest EMEA data coverage of any provider
- • GDPR-compliant by design
- • Intent data and job change signals included
- • Professional services for custom integrations
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • No transparent pricing — requires sales call
- • Expensive for small teams
- • Not as strong in APAC/LATAM as NA/EMEA
- • Can't easily test before committing
- • Export limits on lower tier
Reddit Sentiment
positive
mixed
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • Outreach
- • Salesloft
- • Microsoft Dynamics
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Cognism
“Cognism is the premium choice for B2B data, especially for teams selling into EMEA where GDPR compliance is critical. The Diamond Data® phone-verified mobiles are a genuine differentiator for cold calling. Worth the investment for mid-market and enterprise teams.”
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