Apollo
AI Sales Platform — Outbound, Inbound & Automation
Cognism
Your No. 1 Choice in Premium Sales Intelligence
The Economics
The GTM Utility
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • Diamond Data® phone-verified mobile numbers
- • Diamonds-on-Demand for priority verification
- • Business email data
- • Intent data (Bombora)
- • Job change signals
- • Technographic data (20K+ technologies)
- • Funding and M&A alerts
- • API enrichment
- • Batch data delivery
- • GDPR & CCPA compliant out-of-the-box
The AI Edge
Market Position
Intelligence
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Diamond Data® phone-verified mobiles are best-in-class
- • Strongest EMEA data coverage of any provider
- • GDPR-compliant by design
- • Intent data and job change signals included
- • Professional services for custom integrations
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • No transparent pricing — requires sales call
- • Expensive for small teams
- • Not as strong in APAC/LATAM as NA/EMEA
- • Can't easily test before committing
- • Export limits on lower tier
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • HubSpot
- • Outreach
- • Salesloft
- • Microsoft Dynamics
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Cognism
“Cognism is the premium choice for B2B data, especially for teams selling into EMEA where GDPR compliance is critical. The Diamond Data® phone-verified mobiles are a genuine differentiator for cold calling. Worth the investment for mid-market and enterprise teams.”
Your next call is real. So is your prep.
Drop your prospect's LinkedIn. Rehearse the actual call before the meeting.