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The GTM Stack
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Amplemarket

Amplemarket

AI Sales Copilot for sales teams

VS

Apollo

AI Sales Platform — Outbound, Inbound & Automation

Apollo

The Economics

Pricing Model
enterprise-only
freemium
Starting Price
$49/user/mo
Price per Seat
$49-119/user/mo
Cost at Scale
10 seats ≈ $490-1,190/mo
Free Trial
No
Yes

The GTM Utility

Category
Sales Engagement
Data Providers
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Key Features
  • Duo AI Sales Copilot
  • Multichannel sequences (email, social, phone)
  • Real-time buying signals
  • B2B contact database
  • AI-personalized voice notes
  • Deliverability tools (warmup, testing)
  • CRM data sync
  • AI-powered lead scoring
  • Generative AI for personalized messaging
  • 275M+ B2B contacts database
  • Advanced lead filtering
  • Email sequencing with A/B testing
  • Chrome extension
  • Buying intent signals
  • AI-assisted email writing
  • Phone dialer
  • CRM integration
  • Pipeline management
  • Analytics & reporting
Platforms
Web
Web, Chrome Extension
Ease of Use
Moderate — powerful but learning curve
Easy — intuitive UI, minimal onboarding

The AI Edge

AI Features
Duo AI copilot captures buying signals, generates personalized outreach, handles objections, creates AI voice notes using rep's voice, learns from feedback like a coworker
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence

Market Position

Tagline
AI Sales Copilot for sales teams
AI Sales Platform — Outbound, Inbound & Automation
Best For
Mid-market sales teams wanting an all-in-one platform that replaces 7+ tools with AI-powered outreach
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Not Great For
Solo founders or very small teams — pricing likely requires team-level commitment
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Team Size
mid-market (11-200)
all sizes

Intelligence

Pros
  • True all-in-one platform replacing multiple tools
  • Duo AI copilot is genuinely innovative
  • Strong signal detection across many sources
  • Built-in deliverability tools
  • AI voice notes using your actual voice
  • Generous free tier with unlimited email credits
  • Massive B2B database (275M+ contacts)
  • Incredible value for money vs competitors
  • All-in-one platform reduces tool sprawl
  • Strong community and educational resources
Cons
  • No public pricing — enterprise sales required
  • Can be overwhelming with so many features
  • Smaller database than Apollo or ZoomInfo
  • Limited public social proof compared to larger competitors
  • Data accuracy not as high as ZoomInfo or Cognism
  • Can be overwhelming with so many features
  • Mobile credits are limited on lower tiers
  • Email deliverability can suffer at scale
  • Support can be slow on free plans
Reddit Sentiment
none
positive
Integrations
  • Salesforce
  • HubSpot
  • Slack
  • LinkedIn
  • Salesforce
  • HubSpot
  • Outreach
  • SalesLoft
  • Marketo
  • Sendgrid
  • LinkedIn

Editorial Face-off

The Case for Amplemarket

Amplemarket is one of the most comprehensive AI sales platforms available, with the Duo copilot being a genuinely differentiated feature. The all-in-one approach is appealing for teams tired of managing multiple tools, but the enterprise-only pricing model limits accessibility.

The Case for Apollo

Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.

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