Wati
WhatsApp Business API made accessible — the go-to platform for SMBs in India and emerging markets who sell via WhatsApp
Visit WebsiteGTM Pipeline Position
The Verdict
“Wati is the leading WhatsApp Business API platform, perfect for businesses in WhatsApp-dominant markets. Its no-code chatbot builder and team inbox make it accessible, while AI automation adds intelligence. Not relevant for teams where WhatsApp isn't a primary channel.”
Best For
SMBs in India and emerging markets who use WhatsApp as a primary customer communication channel and need team inbox + automation
Not Great For
B2B SaaS companies in Western markets where email and LinkedIn dominate — WhatsApp business messaging is a different GTM motion entirely
Overview
Wati is a WhatsApp Business API platform that helps businesses run marketing campaigns, provide customer support, and drive sales through WhatsApp. Features include no-code chatbots, broadcast messaging, team inbox, WhatsApp catalog, AI-powered automation, and integrations with CRMs and e-commerce platforms.
E-commerce brands, SMBs, marketing agencies, support teams
1-200
Capabilities
Key Features
- WhatsApp Business API setup and management
- No-code chatbot builder
- Broadcast messaging to thousands
- Omnichannel team inbox (WhatsApp, FB, Instagram)
- AI-powered automation and co-pilot
- WhatsApp catalog and e-commerce tools
- CTWA (Click to WhatsApp Ads) integration
- CRM and e-commerce integrations
Benefits
- Reach customers on their most-used messaging app
- No-code chatbots automate support and qualification
- Team inbox streamlines multi-agent customer conversations
- E-commerce integrations enable direct WhatsApp sales
Pros & Cons
Pros
- +Best-in-class WhatsApp Business API platform
- +No-code chatbot builder is very accessible
- +Multi-language support (6+ languages)
- +Good e-commerce integrations (Shopify)
- +Affordable pay-as-you-go option
Cons
- -Only useful if WhatsApp is a key channel for your audience
- -Per-message charges add up for high-volume campaigns
- -Limited CRM integrations on lower tiers
- -Pricing varies significantly by region
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Single User (Pay-as-you-go) | ₹999 one-time | 1 user, ₹999 message credits, 3-month validity | Bulk campaigns, Basic analytics, Self-serve onboarding |
| Growth | Subscription (monthly/annual) | 3 users, 15K broadcasts/month, 1K automation triggers/month | WhatsApp API setup, Omnichannel inbox, Standard promotions, CTWA ads, Team inbox, E-commerce tools, 2 CRM integrations, 10K API calls/month, 250 AI co-pilot credits |
| Pro | Subscription (monthly/annual) | 5 users, unlimited broadcasts, 2K automation triggers/month | Everything in Growth, Advanced chatbots, Smart retargeting, AI automation, Advanced team inbox, 5 integrations incl. HubSpot, 200K API calls/month, 500 AI co-pilot credits, 24x7 support |
| Business | Subscription (custom) | Custom users, custom limits | Everything in Pro, Advanced workflows, Expert support, Custom integrations |
Wati starts around $49/mo (₹4K/mo) plus WhatsApp per-conversation charges. AiSensy is cheaper at ~₹999/mo. Interakt is comparable. Twilio charges per-message. For Indian SMBs, Wati vs AiSensy vs Interakt comes down to team inbox features and chatbot builder quality.
The Reddit Pulse
Community Pros
- +Good shared team inbox for multiple agents
- +Popular with Indian SMBs
- +Chatbot and automation features
- +WhatsApp Business API integration
Community Cons
- -Subscription feels expensive for low-volume use (~₹12k/year)
- -Pay-per-conversation WhatsApp pricing adds up
- -Competing with cheaper alternatives like BOL7
- -Template approval process can be frustrating
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Don't practice on live leads.
Role-play Wati scenarios, test your outbound messaging, and refine your pitch in a safe environment.
Try SalesDojo for Free