Structurely
AI calling and texting for real estate lead qualification — vertical-specific AI that actually makes sense for the industry
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The Verdict
“Structurely is a specialized AI calling and texting platform that excels in high-volume, transactional sales environments like real estate and home services. The AI calling quality is impressive, but the pricing and industry focus make it niche.”
Best For
Real estate teams and brokerages with high inbound lead volume who need AI to qualify and nurture leads 24/7
Not Great For
Non-real-estate companies — this is purpose-built for real estate, not a general-purpose AI calling tool
Overview
Structurely provides AI-powered calling, texting, and appointment setting for sales teams. The AI engages leads via phone calls and SMS, qualifies them, and either sets appointments or performs live transfers to human reps. Primarily serves real estate, home services, and insurance industries.
Real estate teams, home services, insurance, call centers
Small - Mid-Market (5-200)
Capabilities
Key Features
- Human-like AI phone calls
- AI text messaging with drip campaigns
- Live phone transfers to reps
- Automated appointment setting
- Lead qualification
- CRM integration
- Local area code calling
- 12+ month follow-up nurture
Benefits
- 50% lower sales overhead by automating calling
- 17% more qualified leads through AI filtering
- 31% higher answer rate with local numbers
- Appointments lifted 20-50%
Pros & Cons
Pros
- +Truly human-like AI phone calls
- +Handles calling + texting + appointment setting
- +Strong results in real estate/home services
- +Local number usage increases answer rates
- +Long-term drip nurturing (12+ months)
Cons
- -Expensive starting at $499/month
- -Industry-specific (real estate, home services focus)
- -Not suited for complex B2B sales
- -Additional compliance charges noted
- -Limited CRM integrations
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Standard | $499/month | Base lead volume | AI calling, AI texting, Appointment setting, CRM integration, Lead qualification |
| Pro | $949/month | 500 leads/month | Everything in Standard, Higher lead volume, Live transfers |
| Enterprise | $1,799/month | High volume | Everything in Pro, Highest volume, Priority support |
Structurely pricing is custom, likely $200-500/mo. General AI calling tools (Bland, Vapi) are per-minute. Real estate-specific tools vary widely. The vertical focus means Structurely understands real estate conversations out of the box — no custom training needed.
The Reddit Pulse
Community Pros
- +AI-powered lead qualification
- +Focused on real estate vertical
Community Cons
- -Zero Reddit presence
- -Very niche — limited community discussion
- -Hard to evaluate without user feedback
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Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
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