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Storylane
Interactive product demos that let prospects experience your product without a sales call — the 'try before you buy' enablement tool
Visit WebsiteGTM Pipeline Position
The Verdict
“Storylane is the #1 interactive demo platform, and for good reason. It's incredibly easy to use, has a generous free tier, and the AI features (avatars, voiceovers) are ahead of competitors. Essential for any SaaS company's marketing and sales motion.”
Best For
Product-led companies and SaaS teams who want to embed interactive demos on their website, in emails, and throughout the buyer journey
Not Great For
Companies with simple products — if a 2-minute video explains your product, interactive demos add complexity without proportional value
Overview
Storylane is a product demo automation platform that enables marketing and sales teams to create interactive, click-through product demos without engineering help. It supports screenshot, video, and HTML-based demos with personalization, analytics, and Buyer Hub deal rooms.
Product marketers, sales teams, presales, solutions engineers
Small - Enterprise (1-1000+)
Capabilities
Key Features
- Interactive demo builder (screenshot, video, HTML)
- AI Video Avatars
- Buyer Hub (deal rooms)
- Personalization tokens
- Demo analytics & Account Reveal
- A/B testing
- Sandbox demos
- Offline demo support
- Chrome extension capture
- Deal Intelligence
Benefits
- Let prospects experience your product before a sales call
- Eliminate technical dependency for demo creation
- $1.6M+ pipeline generated for customers
- 5x ROI reported by users
Pros & Cons
Pros
- +Easiest and most intuitive demo builder
- +Strong free tier
- +AI Video Avatars are unique differentiator
- +Buyer Hub for deal rooms
- +#1 rated on G2
Cons
- -HTML demos only on Growth+ tier
- -Salesforce integration only on Premium+
- -SSO only on Premium+
- -Per-seat pricing adds up for larger teams
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | 1 seat, 1 live demo | Screenshot & Video demos, AI Suite (Free), Lead capture, Basic analytics, Slack integration |
| Starter | $40/seat/month (min 2 seats) | Unlimited live demos | Everything in Free, AI Video Avatars (20 min), Demo chapters, Account Reveal (250/mo), HubSpot & Zapier |
| Growth | $100/seat/month (5 seats) | HTML demo editor | Everything in Starter, HTML editing, Personalization tokens, A/B testing, 10+ integrations, Account Reveal (2,500/mo) |
| Premium | Custom (10 seats) | Full platform | Everything in Growth, Buyer Hub, Salesforce, SSO, Offline demos, Deal Intelligence |
| Enterprise | Custom | Custom | Everything in Premium, Unlimited AI avatars, API, Multi-teams, Professional services |
Storylane starts at $40/mo for basic plans. Navattic starts at $500/mo. Consensus is enterprise-priced. Arcade has a free tier. Storylane's pricing makes interactive demos accessible to startups — you don't need enterprise budget to show prospects your product.
The Reddit Pulse
Community Pros
- +Fast demo creation with drag-and-drop editor
- +Personalized walkthroughs for different segments
- +Shareable via links or embeds
- +Ties demo activity back to CRM records
Community Cons
- -Less feature-rich than Consensus for automation
- -Limited Reddit discussion — small niche
- -Unclear on pricing competitiveness
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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