Reveal
Account-based selling powered by partner ecosystem data — see which of your partners' customers are your best prospects
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The Verdict
“Reveal (merged with Crossbeam) is the dominant platform for ecosystem-led growth. If you have an active partner network, it's invaluable for finding warm intros and co-selling opportunities. Without partners, it offers limited value.”
Best For
B2B companies with established partner ecosystems who want to leverage partner customer data for warm introductions and co-selling
Not Great For
Companies without a partner ecosystem — if you don't have tech/agency partners, there's no data to overlap
Overview
Reveal (formerly Crossbeam) is a partner ecosystem platform that enables B2B companies to compare customer and prospect data with their partners to find warm intros, co-selling opportunities, and shared pipeline. It provides account mapping and partner ecosystem analytics.
Partnership managers, revenue teams, business development
Mid-Market - Enterprise
Capabilities
Key Features
- Account mapping with partners
- Partner ecosystem analytics
- Co-selling workflows
- CRM integration for partner data
- Warm intro identification
- Ecosystem-led growth metrics
- Partner directory
Benefits
- Find warm intros through partner overlap
- Accelerate deals with partner intelligence
- Quantify partner ecosystem value
- Prioritize accounts with strongest partner signals
Pros & Cons
Pros
- +Unique partner ecosystem intelligence
- +Free tier available
- +Strong network effects
- +Merger with Crossbeam creates dominant platform
Cons
- -Value depends on partner network size
- -Pricing not transparent
- -Requires partners to also use the platform
- -Complex onboarding for full value
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0 | Limited integrations, basic account mapping | Account mapping, Partner discovery, Basic reporting |
| Pro | Contact sales | Expanded | Advanced analytics, CRM integrations, Unlimited partners |
| Enterprise | Custom | Custom | SSO, Advanced security, Dedicated support |
Reveal has a free tier for basic partner overlap mapping. Paid plans scale with usage. Crossbeam is similarly priced. The value depends entirely on your partner ecosystem — if you have 20+ tech partners, overlap data is genuinely useful for warm introductions.
The Reddit Pulse
Community Pros
- +Account-based selling/partner ecosystem concept valued in B2B
- +Crossbeam competitor - partner overlap data is useful
Community Cons
- -Name is completely unsearchable on Reddit
- -Rebranded from Reveal to... Reveal (previously Crossbeam competitor)
- -Low awareness in Reddit communities
Reddit Questions
- ? Generic name makes Reddit search impossible - returns unrelated results
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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