Persana AI
AI-powered sales prospecting in the Clay mold — 10x your pipeline with AI enrichment and targeting, if the hype holds up
Visit WebsiteGTM Pipeline Position
The Verdict
“Persana AI is an impressive all-in-one GTM platform that aggregates 100+ data sources with AI agents. It's like a more accessible Clay alternative with built-in intent signals. Great for growth-stage teams, though newer entrants should verify data quality for their specific market.”
Best For
Teams that want AI-assisted prospecting and enrichment with a lower learning curve than Clay
Not Great For
Teams already invested in Clay's ecosystem — switching to a less established competitor rarely pays off
Overview
Persana AI is an AI-powered GTM platform that unifies 100+ data sources, AI enrichment, and CRM automation. It helps teams find leads, track intent signals, deploy AI agents for personalized outreach, and automate the entire prospecting workflow.
Sales teams, RevOps, founders, outbound agencies
1-200
Capabilities
Key Features
- 100+ data source aggregation
- Email waterfall enrichment
- Phone number waterfall enrichment
- 75+ intent signal tracking
- AI agents for automated prospecting
- Persana Quantum AI Research Agent
- Company lookalike finder
- Web scrapers
- CRM integrations
- Email sequencing integrations
Benefits
- One subscription replaces multiple data providers
- Higher match rates with waterfall enrichment across 100+ sources
- Track 75+ intent signals to find in-market buyers
- AI agents automate the entire prospecting workflow
Pros & Cons
Pros
- +100+ data providers in one platform
- +Waterfall enrichment for highest match rates
- +Generous credit system with clear pricing
- +75+ intent signals for timing outreach
- +Free plan available for testing
Cons
- -Newer company with less proven track record
- -Credit system can be confusing (different costs for emails vs phones)
- -No SOC 2 compliance mentioned
- -Can get expensive at high volumes
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0/month | 50 credits, 50 emails, 5 phones, up to 500/search | Unlimited users, 100+ data providers, Email waterfall, Phone waterfall, Persana Quantum AI Research Agent, Web scrapers |
| Starter | $68/month (billed annually) | 24k credits/year, 24,000 emails, 2,400 phones | Everything in Free, Up to 7,000/search, Credit rollover, Prompt library, Credit analytics |
| Growth | $151/month (billed annually) | 60k credits/year, 60,000 emails, 6,000 phones | Everything in Starter, Up to 20,000/search, Email sequencing integrations, Company lookalike, Use own API key, Webhooks |
| Pro | $400/month (billed annually) | 216k credits/year, 216,000 emails, 21,600 phones | Everything in Growth, Up to 30,000/search, ABM, CRM integration, Autopilot AI agents |
| Unlimited | $600/month (billed annually) | 50,000 credits/month | Unlimited search (fair use), CRM integration, AI SDR (full service), Dedicated support |
| Enterprise | Custom | Custom credits | Everything in Unlimited, White-glove support, Custom integrations |
Persana AI offers competitive pricing in the $49-200/mo range. Clay is $149-800/mo. Apollo is $49/user/mo. For AI-powered prospecting, Clay has the most proven track record. Persana AI needs to differentiate on either price or unique AI capabilities to win over Clay users.
The Reddit Pulse
Community Pros
- +AI-powered prospecting is a growing category on Reddit
- +Positioned in the Clay/AI sales agent wave that Reddit users discuss favorably
Community Cons
- -Zero organic Reddit presence detected
- -Too new/niche for community-driven reviews
- -AI sales tools category is crowded - hard to differentiate
Reddit Questions
- ? No dedicated Reddit threads found
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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