PeopleDataLabs
The API-first B2B data provider for developers who want to build their own enrichment — raw data, not a pretty UI
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The Verdict
“People Data Labs is a top-tier data-as-a-service provider for technical teams building data products. Its massive dataset and flexible API pricing make it ideal for platforms and developers, but it's not a fit for sales teams wanting a ready-to-use prospecting tool.”
Best For
Technical teams building custom enrichment pipelines, Clay-like workflows, or data products who need raw B2B data via API
Not Great For
Sales reps who need a UI to search and export contacts — PDL is infrastructure, not a sales tool
Overview
People Data Labs (PDL) is a B2B data-as-a-service provider offering person, company, and resume datasets via API. It provides access to 3B+ person records and 100M+ company records, used by developers and platforms to build data-powered products.
Developers, data engineers, platform builders, RevOps
1-10000
Capabilities
Key Features
- Person Enrichment API (3B+ records)
- Company Enrichment API (100M+ records)
- Person Search API
- Company Search API
- Resume/job history data
- Identity resolution
- Bulk enrichment
- Flat file data delivery
- Webhook support
Benefits
- Access one of the largest person datasets (3B+ profiles)
- Build data-powered products with developer-friendly APIs
- Pay only for what you use with flexible pricing
- High match rates for enrichment use cases
Pros & Cons
Pros
- +Massive dataset — 3B+ person records
- +Developer-friendly APIs with great documentation
- +Flexible pay-per-record pricing
- +Strong compliance posture (SOC 2, GDPR, CCPA)
- +Free tier for testing
Cons
- -No UI for non-technical users
- -Data quality varies — not all records are current
- -No outreach or sequencing capabilities
- -Requires development resources to integrate
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free | $0/month | 100 person records/month | Person API, Company API, Enrichment API |
| Starter | From $0.04-0.10/record | Pay as you go | All APIs, Standard support |
| Enterprise | Custom | Bulk and flat file access | All APIs, Bulk data delivery, Flat files, Priority support, Custom SLAs |
PeopleDataLabs has a free tier (100 records/mo) and paid plans from $0.01-0.10 per record depending on volume. Clearbit API is $12K-50K/year. ZoomInfo is $15K+/year. PDL is the budget developer option for teams building custom enrichment pipelines.
The Reddit Pulse
Community Pros
- +Mentioned as useful for getting Twitter/social data that other tools miss
- +API-first approach appreciated by technical users building Clay/Replit workflows
- +Good for enriching contact data at scale in custom pipelines
- +Competitive pricing compared to ZoomInfo for raw data access
Community Cons
- -Very low Reddit visibility - primarily a developer/API tool, not end-user friendly
- -Data quality concerns compared to established players like ZoomInfo
- -Requires technical skill to implement effectively
Reddit Questions
- ? How does People Data Labs compare to ZoomInfo/Apollo for enrichment?
- ? Is PDL good for pulling social profile data at scale?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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