Panoramata
Spy on your competitors' marketing strategy — track their ads, emails, landing pages, and social posts from one dashboard
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The Verdict
“Panoramata is an excellent marketing intelligence tool for ecommerce and DTC brands that want automated competitor tracking across email, ads, social, and landing pages. It's a time-saver for marketers but not relevant for B2B outbound sales use cases.”
Best For
Growth marketers who want to see exactly what competitors are doing across channels — ads, emails, landing pages, social — in real-time
Not Great For
Sales teams needing battlecards and win-loss analysis — Crayon or Klue are better for sales-facing competitive intelligence
Overview
Panoramata is a competitor marketing intelligence platform that automatically monitors competitors' digital marketing strategies — emails, ads, landing pages, SMS, website changes, social media, and more — saving marketers 20+ hours per month on competitive research.
Ecommerce marketers, marketing agencies, DTC brands, content strategists
1-50
Capabilities
Key Features
- Automatic competitor email & SMS tracking
- Email flows & automation discovery
- Social & display ad monitoring (Meta, TikTok, Pinterest, Google, YouTube, LinkedIn)
- Website & landing page change tracking
- Brand marketing calendar view
- Industry benchmarks & trends
- AI insights agent for content gaps
- Social media tracking
- Review & sentiment tracking
- Daily/weekly competitor summaries
Benefits
- Save 20+ hours per month on competitor research
- Never miss a competitor marketing update
- Get actionable content gap recommendations from AI
- Track everything in one platform instead of subscribing to everything
Pros & Cons
Pros
- +Comprehensive multi-channel competitor tracking (email, ads, landing pages, social, SMS)
- +AI-powered content gap analysis and recommendations
- +Significant time savings on competitive research
- +Calendar view makes it easy to spot competitor patterns
Cons
- -Not a sales outbound tool — marketing intelligence only
- -Startup plan limited to 20 competitors and 6 months history
- -No CRM or sales tool integrations
- -European pricing in EUR may not suit all markets
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Startup | €99/month (billed monthly) | Up to 20 competitors, 6 months history, 3 users, 3 benchmark reports | Track Email & SMS, Email Flows & Automations, Social & Display Ads (Meta, TikTok, Pinterest, Google, YouTube, LinkedIn), Brand Profiles & Calendar View, Website & Landing Page Tracking, Content Calendars, Market Trends & Analytics, Daily & Weekly Summaries |
| Professional | €149/month (billed monthly) | Unlimited competitors, unlimited history, 10 users, 10 benchmark reports | Everything in Startup, Export Benchmark Reports, Track Social Media, Track Websites & Landings, Content Gaps & AI Insights Agent, Custom Notifications & Alerts, Ad Hooks & Creative Analytics, Track Reviews & Sentiment, Catalogs Tracking, SEO Metrics |
| Advanced | €379/month (billed monthly) | Unlimited competitors, unlimited history, 20 users, 50 benchmark reports | Everything in Professional, On-Demand Competitor Tracking, Priority support |
| Enterprise | Custom | Unlimited, custom users | Everything in Advanced, Custom data points, Tailored needs |
Panoramata runs $49-149/mo for marketing strategy monitoring. Crayon and Klue are $25K-100K/year for enterprise CI. SpyFu is $39/mo. Panoramata fills a niche — tactical marketing intelligence (what ads are they running, what emails are they sending) vs. Crayon/Klue's strategic CI.
The Reddit Pulse
Community Pros
- +Niche competitor tracking tool - mentioned in some marketing automation discussions
- +Good for tracking competitor email/ad campaigns
Community Cons
- -Virtually unknown on Reddit - no organic community discussions found
- -Limited brand awareness in sales/marketing subreddits
Reddit Questions
- ? No dedicated Reddit threads found for Panoramata
Thinking of Switching?
Competitive Landscape
Technical Stack
Data Intelligence
Head-to-Head Comparisons
Company Intel
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