Owler
Free company intelligence that's good enough for quick research — the Wikipedia of business data, community-sourced and occasionally wrong
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The Verdict
“Owler is a useful free/affordable tool for competitive intelligence and company research. It's great for arming sales reps with context, but it doesn't provide contact data or outbound capabilities, making it a research complement rather than a primary sales tool.”
Best For
SDRs and AEs who need quick company research and competitor news without paying for ZoomInfo or Crunchbase Pro
Not Great For
Anyone needing accurate financial data — Owler's community-sourced revenue estimates can be wildly off
Overview
Owler is a community-driven competitive intelligence platform that provides company profiles, news alerts, revenue estimates, employee counts, and competitor information for millions of companies. Used by sales teams for prospect research and trigger events.
Sales reps, business analysts, competitive intelligence teams
1-500
Capabilities
Key Features
- Company profiles with revenue estimates
- Competitive intelligence graphs
- Real-time news alerts and triggers
- Employee count tracking
- Funding and acquisition tracking
- Industry benchmarking
- Custom alert feeds
- Company relationship mapping
Benefits
- Stay ahead with real-time competitive intelligence
- Arm sales reps with prospect context before outreach
- Track trigger events for timely outreach
- Community-verified data for higher accuracy
Pros & Cons
Pros
- +Generous free plan with community-driven data
- +Good competitive intelligence and company relationships
- +Real-time news alerts for trigger-based selling
- +Revenue and employee estimates for millions of companies
Cons
- -Community-contributed data can be inaccurate
- -No contact-level data (no emails or phones)
- -Limited integrations
- -Website blocked by access controls (Cloudflare)
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Community (Free) | $0/month | Limited company profiles | Basic company profiles, Community contributions, Limited news alerts |
| Pro | $35/month | Enhanced access | Unlimited company profiles, Advanced news alerts, Competitive insights, Excel export |
| Max | Custom | Enterprise features | Everything in Pro, API access, CRM integration, Team management, Custom alerts |
Owler has a free tier for basic company info. Pro is $35/mo. Crunchbase is free for basic, $29/mo for Pro. ZoomInfo is $15K+/year. For quick company research (revenue estimates, employee count, news), Owler's free tier is surprisingly useful — just verify the data, especially revenue estimates.
The Reddit Pulse
Community Pros
- +Good free tier for basic company information
- +Useful for tracking competitor news and funding
- +Community-driven data model adds breadth
- +Daily company news digest is appreciated
Community Cons
- -Community-sourced data can be inaccurate
- -Revenue estimates often wildly off
- -Pro tier pricing doesn't feel justified
- -Data depth limited vs ZoomInfo or Crunchbase Pro
Reddit Questions
- ? Is Owler Pro worth it for competitive intelligence?
- ? Owler vs Crunchbase vs ZoomInfo for company data?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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