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Orum

Sales EngagementConversation IntelligenceAI Sales Agents

The parallel dialer that turns one SDR into five — if cold calling is your game, Orum makes the math work

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

Orum is the gold standard for AI-powered parallel dialing and sales coaching. With 1,200+ teams and 1B+ calls powered, it's proven at scale. Best for teams with 3+ reps making high-volume outbound calls, but the opaque pricing and seat minimums may not suit smaller teams.

Best For

High-volume outbound SDR teams where cold calling is a primary channel and the goal is maximum live conversations per day

Not Great For

Teams doing less than 50 dials/day per rep — the parallel dialing ROI requires high volume to justify the price

Overview

Orum is an AI-powered conversation engine and parallel dialer for revenue teams. It powers smarter dials, faster connects, and AI agentic coaching to accelerate conversations and revenue, having powered over 1 billion calls with connect rates up to 4x higher.

Target Users

SDR teams, BDR teams, inside sales teams, sales managers

Team Size

3-500

Capabilities

Key Features

  • AI parallel dialer (up to 10 lines)
  • Boost Connect for higher connect rates
  • Salesfloor virtual sales floor
  • AI conversation acceleration
  • AI coaching with scorecards
  • AI roleplay agents
  • International calling (160+ countries)
  • Data enrichment
  • Auto voicemail drop
  • Call analytics and reporting

Benefits

  • Up to 4x higher connect rates with AI-powered dialing
  • Turn every cold call into a coaching opportunity with AI scorecards
  • Keep team energy high with virtual Salesfloor
  • Unlimited dials on all paid plans
AI Features
AI dialer optimization (who to call, when), AI conversation acceleration, AI coaching scorecards, AI roleplay agents, auto call notes generation
Ease of Use
Moderate — requires integration setup and team onboarding

Pros & Cons

Pros

  • +Industry-leading parallel dialer with up to 4x connect rates
  • +Excellent AI coaching suite with roleplays and scorecards
  • +Salesfloor feature for team energy and collaboration
  • +Unlimited dials with no per-call costs
  • +Strong integration ecosystem

Cons

  • -Pricing not transparent — requires sales demo
  • -3-seat minimum makes it expensive for small teams
  • -Calling-focused — limited email/LinkedIn capabilities
  • -Can be expensive compared to basic dialer tools

Outbound Use Cases

High-volume cold callingParallel dialingSales coachingTeam calling sessions

Financials & Scale

Pricing Model
Per-seat subscription (custom pricing, min 3 seats)
Starting Price
Custom (request pricing)
Price per Seat
Custom
Total Funding
$78M
Last Round
Series C
Users Claimed
1,200+ revenue teams
Free Trial
Yes
PlanPriceLimitsFeatures
LaunchCustom (min 3 seats)5 Caller IDs/month, parallel dialing up to 5 linesUnlimited Dials, 5 Caller IDs Per Month, Parallel Dialing (up to 5), Analytics & Reporting, Salesfloor, Boost Connect, Multi-integration
AscendCustom (min 3 seats)10 Caller IDs/user/month, parallel dialing up to 10 lines, 200 enrichment credits/monthInternational Calling (160+ countries), Data Enrichment (200 credits/month), Parallel Dialing (up to 10 lines), AI Conversation Acceleration, Standard Coaching Suite, Advanced Roles & Permissions
Free Tier Limits
Free trial limited to 500 dials
Credit Model
Enrichment credits (200/month on Ascend)
Pricing Comparison Note

Orum runs $200-300/user/mo. Nooks is comparable. Kixie is $35-95/user/mo. ConnectAndSell is $1K+/mo with navigators. The ROI math: if Orum helps an SDR have 5x more live conversations, and your SDR costs $70K/year fully loaded, 5x productivity at $3,600/year is obvious.

The Reddit Pulse

Sentiment: positive

Community Pros

  • +Parallel dialing significantly increases live conversations
  • +Good for high-volume outbound SDR teams
  • +CRM integrations work well
  • +Local presence dialing capabilities

Community Cons

  • -Expensive - hard to justify for small teams
  • -Requires high call volume to see ROI
  • -Some report call quality issues with parallel dialing
  • -Can feel spammy if not used carefully

Reddit Questions

  • ? Is Orum worth the price for parallel dialing?
  • ? Orum vs Nooks vs ConnectAndSell - which dialer is best?
  • ? Does Orum actually increase connect rates?

Thinking of Switching?

Nooks
Similar AI-powered parallel dialer — the direct competitor
Kixie
Budget power dialer without parallel capability — 1/3 the price
Aircall
More traditional cloud phone for teams doing moderate call volume
ConnectAndSell
The OG parallel dialer — enterprise approach with human navigators
PhoneBurner
Budget power dialer for high-volume calling

Competitive Landscape

NooksKoncertConnectAndSellJustCallKixie

Technical Stack

API Access
Compliance
SOC 2 compliant
Platforms
Web

Integrations

SalesforceHubSpotOutreachSalesloftGong
CRM Integrations
SalesforceHubSpot
Zapier / Make / n8n
Data Export
Webhooks, CRM sync

Head-to-Head Comparisons

Company Intel

Headquarters
New York, NY
Founded
2018
Leadership
Ashleigh Deibert (CEO)
Employees
101-200

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Resources & Links

Support Channels
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#parallel-dialer#ai-dialer#cold-calling#sales-coaching#conversation-intelligence#power-dialer#salesfloor#call-analytics#revenue-acceleration