Ocean
AI-powered B2B data platform that uses look-alike modeling to find your next best customers — Clay's data-science-focused competitor
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The Verdict
“Ocean.io is a unique B2B data platform with AI lookalike modeling that's excellent for teams doing account-based selling. However, its opaque pricing and smaller database size compared to major players may be limiting factors.”
Best For
Growth-stage B2B companies with enough customer data to build meaningful look-alike models for finding similar prospects at scale
Not Great For
Early-stage companies with fewer than 50 customers — you don't have enough data points for look-alike modeling to work
Overview
Ocean.io is an AI-powered B2B data platform that helps sales and marketing teams find ideal customer profiles by building lookalike audiences from existing customer data, providing company and contact data for targeted outreach.
B2B sales teams, marketing teams, RevOps
10-500
Capabilities
Key Features
- AI lookalike company search
- ICP-based prospecting
- Company and contact database
- TAM analysis
- CRM enrichment
- Technographic data
- Firmographic filters
- Account scoring
Benefits
- Find companies that look like your best customers using AI
- Reduce time building target account lists from days to minutes
- Improve targeting accuracy with AI-driven lookalike modeling
- Understand total addressable market with TAM analysis
Pros & Cons
Pros
- +Unique AI lookalike approach for finding ideal accounts
- +Strong for account-based selling and TAM analysis
- +GDPR compliant with European headquarters
- +Good CRM integrations
Cons
- -Website blocked by Cloudflare (accessibility issues)
- -Pricing not transparent — requires demo
- -Smaller contact database compared to ZoomInfo or Apollo
- -Limited outbound tooling — data only
Outbound Use Cases
Financials & Scale
Ocean pricing is credit-based, likely $200-800/mo depending on usage. Clay is $149-800/mo. Apollo is $49/user/mo. The value of look-alike modeling depends on having enough closed-won data to train the model — early-stage companies won't have enough signal.
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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