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The GTM Stack
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Loxo

Founder-Friendly
Sales EngagementCRMAI Sales Agents

The all-in-one recruiting platform that combines ATS + CRM + sourcing — for recruiters who sell candidates like salespeople sell software

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

Loxo is a best-in-class AI recruiting platform for search and staffing firms. Not a traditional GTM tool, but excellent for talent acquisition teams wanting an all-in-one ATS/CRM/sourcing/outreach platform.

Best For

Small to mid-size recruiting agencies that want ATS, CRM, and sourcing in one platform without juggling Bullhorn + LinkedIn + a separate CRM

Not Great For

Large enterprise in-house recruiting teams — Greenhouse or Lever are better designed for corporate TA workflows

Overview

Loxo is an AI-native Talent Intelligence Platform that consolidates ATS/CRM, sourcing, outreach, and AI into one recruiting workflow. Built for executive search and direct hire firms, it has been developing recruitment-specific AI and ML models since 2012.

Target Users

Recruiting firms, executive search firms, talent acquisition teams

Team Size

1-500

Capabilities

Key Features

  • AI-native ATS/Recruiting CRM
  • Natural Language Search for candidates
  • Omni-channel outreach campaigns
  • AI Notetaker
  • Loxo Source (unlimited sourcing)
  • Account-based prospecting
  • Client portal and report generator
  • Chrome extension for importing

Benefits

  • Consolidate recruiting tech stack into one platform
  • Repeatable workflow leads to repeatable quality
  • AI removes manual work and surfaces stronger candidates
  • Significant cost savings vs multiple bolt-on tools
AI Features
AI agents, Natural Language Search, AI Notetaker, recruitment-specific ML models since 2012
Ease of Use
Moderate — full-featured platform with learning curve

Pros & Cons

Pros

  • +True all-in-one recruiting platform
  • +Free tier with full ATS/CRM
  • +AI-native since 2012
  • +4.6 star rating across review sites

Cons

  • -$169/user/mo is expensive for basic tier
  • -Not a traditional GTM tool — recruiting-focused
  • -Professional/Enterprise pricing not transparent
  • -Learning curve for full platform

Outbound Use Cases

Candidate outreachRecruiting sequences

Financials & Scale

Pricing Model
Per-seat subscription (tiered)
Starting Price
$0 (Free) / $169/user/mo (Basic)
Price per Seat
$169/user/mo (Basic)
Cost at Scale
$169/user/mo + contact credits
Free Trial
Yes
PlanPriceLimitsFeatures
Free$0 forever1 userATS, Recruiting CRM, Loxo Boost, Unlimited jobs/projects, Chrome extension
Basic$169/user/moMultiple usersSales CRM, Organic job board posting, Custom dashboards, Analytics, Resume parsing, Reporting
ProfessionalCustomLoxo Source (unlimited), Natural Language Search, AI Notetaker, AI agents, Omni-channel outreach, Client portal
EnterpriseCustomDedicated account manager, HCM/ATS integration, Custom credits, SSO, SOC 2 Type II, SAML, Custom AI
Free Tier Limits
1 user, ATS + CRM, 7-day Professional trial
Credit Model
Contact-finding credits (custom for Enterprise)
Pricing Comparison Note

Loxo has a free tier and paid plans from $119/user/mo. Bullhorn is $99+/user/mo. Greenhouse is custom-priced ($6K+/year). Loxo's value is combining ATS + CRM + sourcing in one tool — solo recruiters and small agencies save by not buying three separate tools.

The Reddit Pulse

Sentiment: positive

Community Pros

  • +Combines ATS and CRM in one platform - great for solo recruiters
  • +Built-in sourcing and candidate/client tracking
  • +Good for small agencies who want all-in-one
  • +Active development with AI features

Community Cons

  • -Perceived as overpriced by some small agency owners
  • -Some users find it less mature than Bullhorn
  • -Customer support can be slow
  • -Learning curve for full feature utilization

Reddit Questions

  • ? Is Loxo good for solo recruiters who need both ATS and CRM?
  • ? How does Loxo compare to Bullhorn for small agencies?
  • ? Is Loxo overpriced compared to RecruiterFlow and Atlas?

Thinking of Switching?

Bullhorn
The enterprise recruiting CRM standard — more established but dated
Greenhouse
Better ATS for in-house recruiting teams
Lever
Modern ATS with CRM features for talent operations
Gem
Talent engagement platform with sourcing automation
hireEZ
AI-powered sourcing tool for finding candidates

Competitive Landscape

BullhornGreenhouseLeverGemhireEZ

Technical Stack

API Access
Compliance
SOC 2 Type II (Enterprise)
Platforms
WebChrome Extension

Integrations

HCM systemsJob boards
CRM Integrations
Built-in CRM
Zapier / Make / n8n
Data Export
CSV, CRM sync

Data Intelligence

Data Specialty
Candidate profilesContact information

Head-to-Head Comparisons

Company Intel

Headquarters
USA
Founded
2012
Employees
50-200

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Resources & Links

Support Channels
Technical supportDedicated account manager (Enterprise)
#recruiting-platform#ats-crm#talent-intelligence#ai-recruiting#executive-search#sourcing#outreach-automation#recruitment-ai