LinkedIn Sales Navigator
The tax every B2B seller pays to LinkedIn — expensive, essential, and the starting point for basically every prospecting workflow
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The Verdict
“LinkedIn Sales Navigator is the essential tool for social selling on the world's largest professional network. Must-have for B2B sales teams using LinkedIn, though limited by inability to export data and high per-seat cost.”
Best For
Every B2B sales professional — it's the de facto standard for account research, lead search, and social selling on LinkedIn
Not Great For
Budget-constrained solo founders who can use LinkedIn's free search with a data tool like Apollo or Kaspr to extract contacts
Overview
LinkedIn Sales Navigator is LinkedIn's premium sales tool that provides advanced lead and company search, real-time insights, InMail messaging, and CRM integration. It leverages LinkedIn's 900M+ member network to help sales professionals find, connect with, and engage decision-makers.
Sales reps, SDRs, account executives, sales leaders
1-10000+
Capabilities
Key Features
- Advanced lead and company search with 40+ filters
- InMail messaging
- Lead recommendations
- Real-time sales updates and alerts
- Smart Links for content sharing
- TeamLink for warm introductions
- CRM integration (Salesforce, HubSpot, MS Dynamics)
- Buyer interest alerts
- 900M+ member network access
Benefits
- Access the world's largest professional network for prospecting
- Find decision-makers with advanced search filters
- Get real-time updates on prospects and accounts
- Leverage warm introductions through TeamLink
Pros & Cons
Pros
- +Unmatched access to 900M+ professional profiles
- +Best-in-class search filters for B2B prospecting
- +Real-time buyer intent and activity signals
- +Strong CRM integrations
- +Part of Microsoft ecosystem
Cons
- -Expensive ($100-180/user/mo)
- -InMail response rates can be low
- -Cannot export contact data (emails/phones)
- -LinkedIn ToS restrictions limit automation
- -Data stays within LinkedIn ecosystem
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Core | $99.99/mo | 50 InMail/mo | Advanced lead and company search, Lead recommendations, Real-time sales updates, Notes and tags, Custom lists |
| Advanced | $179.99/mo | 50 InMail/mo | Everything in Core, TeamLink, Smart Links, Buyer interest alerts, CRM integration |
| Advanced Plus | Custom | 50 InMail/mo | Everything in Advanced, Advanced CRM sync, Data validation, Enterprise admin tools, SSO |
LinkedIn Sales Navigator costs $99/mo (Core) to $180/mo (Advanced) per seat. There's no real alternative for LinkedIn's own search and InMail. But for contact data, Apollo ($49/mo with free tier) and Lusha ($36/mo) get you emails and phones from LinkedIn profiles without Sales Nav. Most teams use Sales Nav for search and a data tool for export.
The Reddit Pulse
Community Pros
- +Universally considered essential for B2B prospecting
- +Advanced search filters for account and lead targeting
- +InMail credits for direct outreach
- +Intent signals and buyer alerts
- +Integration with CRMs and sales tools
- +The #1 tool mentioned in r/sales prospecting discussions
- +Ecosystem of complementary tools built around it (PhantomBuster, Kaspr, LeadIQ, etc.)
Community Cons
- -Expensive ($99-180+/mo per seat)
- -LinkedIn actively restricts third-party data extraction
- -InMail response rates declining as platform gets noisier
- -Connection request limits increasingly strict
- -Some argue basic LinkedIn search is 'good enough' for smaller operations
Reddit Questions
- ? Is LinkedIn Sales Navigator worth the cost?
- ? Sales Navigator vs regular LinkedIn premium?
- ? How to maximize Sales Navigator for prospecting?
- ? Best tools to export Sales Navigator leads?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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