Lavender
The AI email coach that scores your cold emails in real-time — half brilliant writing assistant, half SDR training wheels
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The Verdict
“Lavender is the best AI email coach on the market, genuinely helping reps write better emails faster. It's a complement to, not replacement for, your sequencing tool. Every SDR team should have it installed.”
Best For
New SDRs and junior AEs learning to write effective cold emails who benefit from real-time coaching and scoring
Not Great For
Experienced sellers who already know their voice — AI email coaching can make all emails sound the same
Overview
Lavender is an AI email intelligence company that analyzes billions of emails to understand what makes email work. It provides an email coach that scores and improves sales emails in real-time, plus Ora — an intelligent AI sales agent. It's used by top sellers to improve reply rates and book more meetings.
SDRsBDRsAEsSales leaders
1-200
Capabilities
Key Features
- AI email scoring and coaching
- Real-time email improvement suggestions
- Ora — AI sales agent
- CRM enrichment
- Personalization recommendations
- Team analytics and coaching dashboard
- Billions of emails analyzed for insights
- Works in Gmail, Outlook, and sales platforms
Benefits
- Doubles reply rates (per customer claims)
- Emails written in half the time
- Reinforces good selling behaviors across teams
- $3M in sales attributed to Lavender by one user
Pros & Cons
Pros
- +Unique real-time email coaching — no competitor does it better
- +Free Chrome Extension gets you started immediately
- +Proven results with measurable reply rate improvements
- +Fun, engaging brand and community
Cons
- -Not a full outbound platform — coach only
- -Ora (AI agent) pricing unclear
- -Pricing page returns 404
- -Limited to email — no LinkedIn or call coaching
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Free (Email Coach) | $0 | Limited analysis | Email scoring, Basic suggestions, Chrome Extension |
| Individual Pro | $29/mo | Unlimited emails | All free features, Unlimited email analysis, Personalization assistant, Data insights |
| Team | Contact sales | — | All Pro features, Team analytics, Manager dashboard, Coaching insights |
Lavender is $29/mo for individuals. Autobound starts at $49/mo. Grammarly Business is $15/user/mo. ChatGPT Plus is $20/mo. Lavender's real-time scoring inside your email compose window is genuinely useful for newer SDRs — the question is whether experienced reps still need training wheels.
The Reddit Pulse
Community Pros
- +Real-time email coaching and scoring
- +Helps newer SDRs learn email best practices
- +Browser extension integrates into email workflow
- +Data-backed suggestions for email optimization
Community Cons
- -Mentioned satirically as a crutch for underperforming SDRs
- -AI email tools broadly criticized for robotic, unnatural output
- -Value questioned vs free ChatGPT/Claude for email writing
- -Some see it as a shortcut that doesn't replace genuine sales skill
- -Low upvote ratio on tool discussion posts suggests limited enthusiasm
Reddit Questions
- ? Does Lavender actually improve cold email reply rates?
- ? Is AI email coaching from Lavender worth the subscription?
- ? Lavender vs just using ChatGPT for email writing?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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