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Humantic

Intent & SignalsData EnrichmentAI Sales Agents

Buyer personality intelligence powered by AI — Crystal on steroids with deeper integration into the sales workflow

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

“Humantic AI is a unique buyer intelligence platform that gives enterprise sellers a genuine edge with personality-based personalization and deep account research. It's not for everyone — it's specifically for complex B2B sales where understanding the buying committee is critical.”

Best For

Enterprise AEs doing high-value deals who want data-driven guidance on how to communicate with different buyer personalities

Not Great For

High-volume SDR teams — personality-based customization at scale is impractical when you're sending hundreds of emails daily

Overview

Humantic AI is a buyer intelligence platform that provides complete account research, DISC personality profiling of buyers, and personalization guidance for sales teams. It's purpose-built for enterprise B2B sales with complex buying committees, delivering account research in under 3 minutes using AI.

Target Users

Enterprise AEsSales leadersCROsAccount executives

Team Size

10-500

Capabilities

Key Features

  • DISC personality profiling from public data
  • Complete account research in under 3 minutes
  • Buyer intelligence for complex buying committees
  • Personalization for calling, email, and closing
  • Miia (AI account research agent)
  • Pi (personality intelligence profiles)
  • Integration with major sales platforms
  • Competitor analysis within accounts

Benefits

  • 109% average increase in qualified pipeline
  • 16.2% average increase in closed-won revenue
  • Sellers walk into meetings better prepared
  • Authentic personalization that doesn't feel like AI
AI Features
Miia (AI research agent)Pi (personality profiler)DISC personality analysisAI-powered account research
Ease of Use
Easy — enter account and get research back

Pros & Cons

Pros

  • +Unique DISC personality profiling differentiator
  • +Deep account research in minutes
  • +Strong enterprise sales results (109% pipeline increase)
  • +Gartner Cool Vendor recognition

Cons

  • -Not for transactional or SMB sales
  • -Pricing not transparent
  • -Niche tool — only valuable for complex enterprise deals
  • -Relatively small company and early stage

Outbound Use Cases

Pre-call researchPersonalized outreach based on buyer personalityComplex deal preparation

Financials & Scale

Pricing Model
Contact sales
Starting Price
Contact sales
Total Funding
$6.5M
Last Round
Seed
Free Trial
Yes
Pricing Comparison Note

Humantic pricing starts around $49/mo for individuals. Crystal is similar. The question is whether AI-predicted personality profiles are accurate enough to improve conversion rates — believers see 10-30% improvement, skeptics see it as a dressed-up horoscope.

The Reddit Pulse

Sentiment: minimal_presence

Community Pros

  • +Novel approach to understanding buyer personality types
  • +Can help personalize outreach based on DISC/personality profiles
  • +Useful for account executives preparing for high-value meetings

Community Cons

  • -Very niche - minimal Reddit discussion suggests low mainstream adoption
  • -Skepticism about AI personality prediction accuracy
  • -Unclear ROI for most sales teams

Reddit Questions

  • ? How accurate is Humantic AI's personality profiling for sales?
  • ? Is buyer intelligence/personality AI actually useful in B2B sales?

Thinking of Switching?

Crystal
The OG personality insights tool — less comprehensive but more established
Lavender
Email coaching without personality profiling — more practical, less theoretical
Gong
Learn about buyers from actual conversations, not predicted profiles
LinkedIn (manual research)
Read their posts and figure it out yourself — free and surprisingly effective
ChatGPT/Claude
Analyze prospect content for communication style — the DIY approach

Competitive Landscape

GongCrystalPeople.ai6sense

Technical Stack

API Access
Clay Integration
HTTP API
Platforms
Web appChrome ExtensionCRM integrations

Integrations

SalesforceHubSpotOutreachSalesloftLinkedIn
CRM Integrations
SalesforceHubSpot

Data Intelligence

Data Specialty
Buyer personality and behavioral data
Data Freshness
Real-time (research from public internet)
Signal Types
Personality signalsBuying committee mappingAccount research

Head-to-Head Comparisons

Company Intel

Headquarters
San Jose, CA
Founded
2019
Leadership
Amarpreet Kalkat (CEO)
Employees
51-200

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Resources & Links

Support Channels
EmailChat
#buyer-intelligence#personality-insights#disc-profiling#account-research#sales-ai#personalization#enterprise-sales#buying-committee