Guru
The knowledge management tool that puts the right answer in front of reps at the right time — a sales enablement tool disguised as a wiki
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The Verdict
“Guru is a best-in-class AI knowledge management platform for teams that need instant, verified answers. Its acquisition by Highspot strengthens its position in sales enablement, though the opaque pricing may deter smaller buyers.”
Best For
Sales teams that need real-time access to battlecards, objection handling, and product knowledge during calls and emails
Not Great For
Small teams where tribal knowledge flows naturally through Slack — Guru adds overhead that tiny teams don't need
Overview
Guru is an AI-powered knowledge management platform that lets teams ask, chat, and research using verified company knowledge. It enables organizations to build custom AI Knowledge Agents for HR, sales, support, and more, with permission-aware governance for every AI answer.
Sales teamsCustomer support teamsHR teamsProduct teams
50-5000+
Capabilities
Key Features
- AI-powered search and answers
- Custom AI Knowledge Agents
- Permission-aware governance
- Real-time knowledge verification
- Content translation (50+ languages)
- Integrations with 100s of platforms
- SOC 2 Type 2 compliance
- Zero data retention by LLMs
- Private AI models
Benefits
- Instant answers from verified company knowledge
- Eliminates manual knowledge upkeep with AI automation
- Enterprise-grade security with zero LLM data retention
- 10x+ ROI from day one per their claims
Pros & Cons
Pros
- +Enterprise-grade security with private AI models
- +Excellent integration ecosystem
- +Permission-aware AI ensures data governance
- +Now part of Highspot for deeper sales enablement
Cons
- -Pricing not transparent — requires sales call
- -Credit-based AI usage can be unpredictable
- -Overkill for small teams
- -Acquired by Highspot — future direction unclear
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Custom | Contact sales | Credit-based AI usage | AI Knowledge Agents, SOC 2 Type 2, GDPR Ready, SAML SSO, SCIM, Role-based access, Data encryption, Zero data retention by LLMs, Private AI model, IP Whitelisting |
Guru starts at $10/user/mo for basics, $24/user/mo for advanced features. Notion is free for individuals. Highspot is $30-65/user/mo. The value of Guru over Notion is the browser extension that surfaces relevant knowledge cards in context — not just having docs, but having them appear when needed.
The Reddit Pulse
Community Pros
- +Good browser extension for in-context knowledge
- +Easy to create and maintain knowledge cards
Community Cons
- -Hard to find genuine discussions due to name collision
- -Competes with free/cheaper alternatives like Notion
Reddit Questions
- ? Is Guru worth it for sales knowledge management vs. Notion/Confluence?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
Company Intel
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