First Promoter
Affiliate and referral tracking for SaaS companies — the tool you need when your customers start asking 'can I refer people for commission?'
Visit WebsiteGTM Pipeline Position
The Verdict
“FirstPromoter is the go-to affiliate program tool for SaaS companies. While not a traditional GTM tool, it's invaluable for companies that want to add a partner/affiliate channel to their go-to-market strategy with minimal engineering effort.”
Best For
SaaS companies with Stripe billing who want to launch affiliate/referral programs with automated commission tracking
Not Great For
E-commerce brands or companies with complex multi-tier partner programs — look at Tapfiliate or PartnerStack instead
Overview
FirstPromoter is an affiliate and referral marketing platform built for SaaS and subscription-based businesses. It integrates with Stripe, Paddle, Recurly, Braintree, and Chargebee to track referral revenue, manage affiliates, and automate payouts.
SaaS founders, growth marketers, partnership managers
solo/small team/mid-market
Capabilities
Key Features
- Affiliate program management
- Stripe/Paddle/Recurly/Braintree/Chargebee integration
- Brandable affiliate dashboard
- Commission tracking and automated payouts
- Email marketing to affiliates
- Multi-tiered commissions
- Fraud protection (self-referral, bot, chargeback)
- W-9/W-8BEN tax form collection
Benefits
- Launch a referral program in minutes with Stripe integration
- Automate affiliate payouts via PayPal and Wise
- Track $30M+ monthly revenue across 2,000+ customers
- Reduce fraud with built-in detection
Pros & Cons
Pros
- +Purpose-built for SaaS/subscription businesses
- +Excellent payment processor integrations
- +Easy to set up and manage
- +Strong fraud protection features
Cons
- -Not a traditional GTM/sales tool
- -Limited to affiliate/referral use case
- -Pricing not transparent on website
- -Limited CRM integrations
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter | See website | 1,000 affiliates, 3 campaigns, 2 websites | Email marketing automation, Brandable affiliate dashboard, Link & coupon tracking, Unlimited website visitors, Webhooks and API, Zapier/Make/Albato integrations, PayPal & Wise payouts, Fraud protection |
| Business | See website | Unlimited affiliates and campaigns, 3 websites | Everything in Starter, Multi-tiered commissions, Custom CSS/JS, Remove powered-by branding, Managed auto payouts, Non-monetary rewards |
| Enterprise | See website | Unlimited everything | Everything in Business, Custom integrations, Dedicated support |
First Promoter starts at $49/mo. Rewardful is $29/mo. Tapfiliate is $89/mo. PartnerStack is enterprise-priced. For SaaS companies with Stripe billing, First Promoter or Rewardful are the obvious choices — both integrate natively and track referral revenue automatically.
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Competitive Landscape
Technical Stack
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Head-to-Head Comparisons
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