EmailOctopus
The budget-friendly email marketing platform that does 80% of what Mailchimp does at 20% of the price
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The Verdict
“EmailOctopus is the best value email marketing tool on the market. If you just need to send great emails without the bloat and cost of platforms like Mailchimp, EmailOctopus delivers. It's not for enterprise marketing teams, but it's perfect for creators and small businesses.”
Best For
Startups, nonprofits, and small businesses who need reliable email marketing without paying Mailchimp prices
Not Great For
E-commerce brands needing advanced segmentation, automation flows, and SMS — upgrade to Klaviyo or Omnisend
Overview
EmailOctopus is a simple, affordable email marketing platform focused purely on email — no SMS, no clutter. It offers a drag-and-drop editor, powerful automations, landing pages, and integrations, at prices significantly lower than competitors like Mailchimp.
Creators, bloggers, small businesses, bootstrapped startups
solo/small team
Capabilities
Key Features
- Drag-and-drop email editor
- Email automation sequences
- Landing pages and forms
- Tags and segmentation
- Personalisation with merge tags
- Scheduled campaigns
- 100+ email templates
- Powerful API
- 1,000+ integrations
Benefits
- Save 50-70% compared to Mailchimp or ConvertKit
- Simple enough to never need support
- Generous free tier to get started
- Scales affordably as your list grows
Pros & Cons
Pros
- +Incredibly affordable — fraction of Mailchimp's cost
- +Generous free tier (2,500 subscribers)
- +Very simple and easy to use
- +9-second average live chat response time
Cons
- -Very basic feature set — no SMS, no advanced automation
- -No CRM integrations
- -Limited reporting compared to competitors
- -No AI features
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter (Free) | $0 | 2,500 subscribers, 10,000 emails/month | EmailOctopus branding on emails, Reports for 30 days, Up to 3 landing pages/forms, 1 user |
| Pro | From $9/month (billed yearly) | Scales with subscribers (e.g. 500 subs = $9/mo) | Full design control, Reports forever, Unlimited landing pages/forms, Unlimited users, Remove branding |
EmailOctopus starts free for 2,500 subscribers. Paid plans begin at $8/mo. Mailchimp starts free for 500 contacts but paid is $13/mo for 500 contacts. MailerLite is free for 1,000 subscribers. For basic email marketing on a budget, EmailOctopus and MailerLite are almost interchangeable — both crush Mailchimp on value.
The Reddit Pulse
Community Pros
- +Very affordable pricing, generous free tier
- +Simple and easy to use interface
- +Good deliverability for the price
- +Good for newsletters and basic campaigns
Community Cons
- -Limited automation compared to Klaviyo/ActiveCampaign
- -Fewer e-commerce integrations
- -Basic segmentation capabilities
- -Not ideal for advanced marketing automation
Reddit Questions
- ? Is EmailOctopus good for e-commerce email marketing?
- ? How does EmailOctopus compare to MailerLite and Mailchimp?
- ? Is EmailOctopus reliable for larger subscriber lists?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
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