Demandbase
The ABM platform for enterprise teams with enterprise budgets — powerful intent data, powerful price tag, powerful procurement headaches
Visit WebsiteGTM Pipeline Position
The Verdict
“Demandbase is the category leader in account-based marketing, offering the most complete suite of ABM tools including intent data, advertising, and sales intelligence. It's best suited for enterprise B2B teams with the budget and resources to fully leverage the platform.”
Best For
Enterprise marketing and sales teams running coordinated account-based campaigns with ACV high enough to justify the investment
Not Great For
SMBs, startups, or companies with ACV under $25K — the math simply doesn't work at lower deal sizes
Overview
Demandbase is a leading account-based GTM platform that unifies data, aligns sales and marketing teams, and turns signals into revenue. It combines first and third-party data with AI-powered insights for advertising, sales intelligence, and account-based marketing.
Enterprise B2B marketing and sales teams, ABM practitioners, revenue operations
enterprise
Capabilities
Key Features
- Account identification and intent signals
- B2B programmatic advertising
- Sales intelligence and buying group insights
- AI-powered account scoring
- Data enrichment (firmographic, technographic)
- CRM and MAP integrations
- Revenue analytics
- Buying group identification
Benefits
- Focus sales efforts on accounts showing real buying intent
- Align marketing and sales around shared account data
- Increase pipeline conversion with AI-driven insights
- Run targeted B2B ads to in-market accounts
Pros & Cons
Pros
- +Most comprehensive ABM platform on the market
- +Excellent intent data and buying group insights
- +Strong B2B advertising capabilities
- +Deep integrations with major CRMs and MAPs
Cons
- -Very expensive — enterprise-only pricing
- -Complex to implement and requires dedicated admin
- -Steep learning curve
- -Can be overkill for mid-market companies
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Custom | Custom enterprise pricing | Based on modules and usage | ABM platform, Intent data, B2B advertising, Sales intelligence, Data enrichment, Integrations |
Demandbase is enterprise-only — expect $50K-200K+/year. 6sense is comparable. RollWorks starts around $10K/year as the 'budget ABM' option. Bombora pure intent data is $25K-50K/year. Unless your ACV is $50K+ and you're running true account-based plays, the ROI is hard to prove.
The Reddit Pulse
Community Pros
- +Strong ABM platform with intent data
- +Good for enterprise account targeting
- +Recognized market leader in ABM space
Community Cons
- -Expensive - often seen as luxury purchase
- -Considered 'nice to have' not essential by many sales teams
- -Complex to implement and get full value from
Reddit Questions
- ? Is Demandbase a need-to-have or nice-to-have for sales teams?
- ? How does Demandbase compare to 6sense for ABM?
- ? Is ABM tooling worth the investment for mid-market companies?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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