Dealfront
The Leadfeeder + Echobot merger baby — European website visitor identification with intent data and GDPR compliance baked in
Visit WebsiteGTM Pipeline Position
The Verdict
“Dealfront is the go-to platform for European B2B teams that need compliant data and website visitor identification. The combination of Leadfeeder's intent signals with Echobot's data is powerful, but the multi-module pricing can add up quickly.”
Best For
European B2B companies who need GDPR-compliant website visitor identification and don't want to worry about privacy regulations
Not Great For
US-only teams who don't care about GDPR — RB2B or Warmly offer more for the money in North America
Overview
Dealfront (formed from the merger of Leadfeeder and Echobot) is a European-focused B2B go-to-market platform offering website visitor identification (Leadfeeder), compliant B2B data (Target), account insights (Connect), B2B display ads (Promote), and data quality management (Datacare).
B2B sales and marketing teams, especially in Europe
small team/mid-market/enterprise
Capabilities
Key Features
- Website visitor identification (Leadfeeder)
- B2B contact database (Target)
- Account intelligence (Connect)
- B2B display advertising (Promote)
- Data quality management (Datacare)
- Buyer intent signals
- ICP insights
- Browser extension
Benefits
- Identify anonymous website visitors and turn them into leads
- Access GDPR-compliant European B2B data
- Combine intent data with prospecting in one platform
- Run targeted B2B display ads to ideal accounts
Pros & Cons
Pros
- +Best European B2B data with GDPR compliance
- +Combines intent signals with prospecting data
- +Free Leadfeeder tier to get started
- +Strong CRM integrations
Cons
- -Complex product suite with many modules
- -Can get expensive when combining modules
- -Data coverage weaker outside Europe
- -UI can be overwhelming with so many features
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Leadfeeder Lite | Free | Last 7 days of data, limited features | Website visitor identification, Up to 100 identified companies |
| Leadfeeder Paid | From €99/month | Unlimited data retention | Unlimited users, CRM integrations, Custom feeds, Buyer intent signals |
| Target | Custom | Custom | B2B contact database, Compliant data, Advanced filters |
| Platform (Full) | Custom | All modules | Leadfeeder + Target + Connect + Promote + Datacare, Full GTM platform |
Dealfront starts around $139/mo for basic website visitor identification. RB2B is free for basic use. Warmly is $700+/mo. Demandbase is enterprise-priced ($50K+/year). For European markets, Dealfront's GDPR compliance is a genuine differentiator worth the price.
The Reddit Pulse
Community Pros
- +Good website visitor identification (inherited from Leadfeeder)
- +European data compliance focus (GDPR-friendly)
Community Cons
- -Brand confusion after Leadfeeder/Echobot merger
- -Limited Reddit community awareness compared to competitors
Reddit Questions
- ? Is Dealfront/Leadfeeder effective for B2B website visitor identification?
- ? How does Dealfront compare to other intent data providers?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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