Crayon
Automated competitive intelligence that turns 'what are our competitors doing?' from a quarterly project into a daily feed
Visit WebsiteGTM Pipeline Position
The Verdict
“Crayon is the gold standard for competitive intelligence platforms, ideal for mid-market and enterprise teams that compete in crowded markets. The AI-powered Sparks feature and deep integrations make it highly effective, but the enterprise-only pricing puts it out of reach for smaller teams.”
Best For
Product marketing teams at mid-market and enterprise companies who need to maintain battlecards and track competitor movements systematically
Not Great For
Startups or small teams — the price doesn't make sense until competitive intelligence is a full-time function
Overview
Crayon is a competitive intelligence platform that surfaces real-time, impactful insights automatically. It tracks competitors across multiple sources and activates intel across Slack, Teams, Salesforce, and more to help sales and marketing teams win more deals.
Product marketing managers, competitive intelligence teams, sales enablement leaders
mid-market/enterprise
Capabilities
Key Features
- Real-time competitive intelligence tracking
- AI-powered Sparks for automated analysis
- Battle cards for sales teams
- Win/loss analysis
- Slack, Teams, Salesforce integrations
- Competitor website monitoring
- Market trend analysis
- Stakeholder intel delivery
Benefits
- Win more competitive deals with real-time intel
- Save hours of manual competitor research
- Align sales and marketing around competitive insights
- Increase win rates with data-driven battle cards
Pros & Cons
Pros
- +Best-in-class competitive intelligence automation
- +AI Sparks feature saves significant time
- +Excellent integration with sales and collaboration tools
- +Strong win/loss analysis capabilities
Cons
- -Enterprise-only pricing — no self-serve option
- -Steep learning curve initially
- -Can be expensive for smaller companies
- -Limited to competitive intelligence use case
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Custom | Custom | Unlimited competitive assets and stakeholders | Real-time competitive intel, AI-powered Sparks, Slack/Teams/Salesforce integration, Battle cards, Win/loss analysis |
Crayon is enterprise-priced at $25K-100K+/year. Klue is comparable. Kompyte is more accessible through Semrush subscriptions. Visualping starts at $10/mo for basic monitoring. The question is whether automated CI justifies the price vs. having a product marketer manually track competitors.
The Reddit Pulse
Community Pros
- +Automated competitive intelligence tracking
- +Good battlecard creation
- +Tracks competitor website/pricing changes
Community Cons
- -Expensive for smaller companies
- -Can generate noise/too many alerts
- -Klue often preferred
Reddit Questions
- ? Crayon vs Klue for competitive intelligence?
- ? Is Crayon worth the investment?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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