Common Room
The community-led growth signal aggregator — because your best leads are already talking about you in Slack channels and GitHub repos
Visit WebsiteGTM Pipeline Position
The Verdict
“Common Room is one of the most innovative GTM platforms for signal-based pipeline generation. Person360™ identity resolution and RoomieAI™ agents are genuine differentiators. Essential for PLG companies with community and product signals to leverage.”
Best For
PLG and developer-focused companies where prospects engage in public communities (GitHub, Discord, Slack, Stack Overflow) before buying
Not Great For
Enterprise sales teams targeting traditional industries — your prospects aren't posting in public communities about their procurement needs
Overview
Common Room is a customer intelligence platform that captures buying signals from 50+ sources, enriches anonymous signals into known buyers via Person360™, and automates outbound plays with RoomieAI™. It's built for GTM teams needing signal-based pipeline generation at scale.
GTM teams at PLG companies, sales, marketing, community, and customer success teams
mid-market
Capabilities
Key Features
- RoomieAI™ Capture (always-on buying signals)
- Person360™ (AI waterfall enrichment & identity resolution)
- RoomieAI™ Activate (automated outbound plays)
- 50+ native signal integrations
- Community and social engagement tracking
- Website visitor identification
- Bombora intent data
- Job change tracking
- Intelligent scoring
- Chrome extension
Benefits
- Know who to target, when to engage, and how to convert
- Highest enrichment match rate via Person360™ waterfall
- Turn anonymous signals into known buyers automatically
- Automate outbound plays based on real buying signals
Pros & Cons
Pros
- +Person360™ waterfall enrichment has highest match rates
- +50+ native signal integrations
- +AI agents automate signal capture and outbound
- +Strong for PLG and community-led companies
- +Bombora intent data included
Cons
- -Expensive starting price ($1K/mo)
- -Requires signal volume to deliver value
- -Complex platform with learning curve
- -Enterprise pricing not transparent
- -May overlap with existing intent tools
Outbound Use Cases
Financials & Scale
| Plan | Price | Limits | Features |
|---|---|---|---|
| Starter | $1,000/mo (annual) | Up to 35K contacts, 2 seats, 240K IP enrichments/yr | Community & social engagement, Website activity, News & hiring trends, Job changes, Bombora intent (6 topics), Prospector, Chrome extension, Slack & email alerts, Automated workflows |
| Team | Custom | Up to 100K contacts, 5 seats, 480K IP enrichments/yr | All Starter features, 12 Bombora topics, Custom reports, Auto-recurring exports, Core implementation |
| Enterprise | Custom | 200K+ contacts, up to 10 seats, 960K IP enrichments/yr | All Team features, 25 Bombora topics, SAML/SCIM, Dedicated CSM, Premier implementation |
Common Room has a free tier for basic community tracking. Paid plans start around $500/mo and scale with features. UserGems is $20K+/year. The value depends on whether your ICP hangs out in public communities — if you sell dev tools, Common Room is gold. If you sell to CFOs, community signals are sparse.
The Reddit Pulse
Community Pros
- +Tracks community buying signals
- +Good for PLG/DevRel teams
- +Identifies intent from community activity
Community Cons
- -Expensive
- -Orbit shut down reducing category awareness
- -Setup can be complex
Reddit Questions
- ? Is Common Room worth it for PLG companies?
- ? Common Room vs Orbit for community analytics?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Data Intelligence
Head-to-Head Comparisons
Company Intel
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