ColdIQ
The GTM consultancy that eats its own dog food — they build outbound systems for clients using the same tools they review
Visit WebsiteGTM Pipeline Position
The Verdict
“ColdIQ is one of the most capable GTM agencies in the market, particularly for their Clay expertise (1 of 4 Elite Studio Partners). Their full-flywheel approach combining outbound, ads, and content is differentiated. Best for B2B tech companies that want proven GTM execution without building in-house.”
Best For
Companies that want a done-for-you outbound system built on modern tools (Clay, Instantly, etc.) by people who genuinely know the stack
Not Great For
Teams with strong in-house RevOps — you can build what ColdIQ builds if you have the expertise internally
Overview
ColdIQ is a B2B GTM agency that builds revenue engines through outbound, LinkedIn ads, and LinkedIn content. They are one of only 4 Elite Studio Clay Experts and specialize in building personalized prospecting campaigns, ABM motions, and full-funnel GTM flywheels for B2B tech companies.
B2B tech companies above $100K/mo in revenue wanting to scale outbound
mid-market
Capabilities
Key Features
- Full-funnel GTM flywheel (outbound + ads + content)
- Personalized prospecting campaigns
- Clay implementation (Elite Studio Expert)
- LinkedIn Ads ABM campaigns
- LinkedIn content publishing
- Deliverability optimization
- Weekly live dashboards
- Cutting-edge GTM tech stack
Benefits
- $7.83M+ pipeline generated for clients (AirOps case study)
- First campaign ready in 2 weeks after signing
- Full-transparency reporting with granular metrics
- Always using the most advanced GTM software
Pros & Cons
Pros
- +One of only 4 Elite Studio Clay Experts
- +Proven results: $7.83M pipeline, $1.52M closed-won
- +Full flywheel approach (outbound + ads + content)
- +Fast launch — first campaign in 2 weeks
- +Deep expertise in GTM tooling
Cons
- -Agency model — not a software product
- -Pricing not transparent
- -Minimum revenue requirement ($100K/mo)
- -Dependent on agency execution quality
- -Limited control compared to in-house
Outbound Use Cases
Financials & Scale
ColdIQ operates as a services company — expect $3K-10K+/mo for managed outbound. DIY with Clay ($149-800/mo) + Instantly ($37/mo) costs a fraction but requires your own ops person. Traditional agencies like Belkins or CIENCE charge $5K-15K/mo. ColdIQ's edge is deep tool expertise — they know the modern GTM stack better than most agencies.
The Reddit Pulse
Community Pros
- +Popular LinkedIn content about cold outreach
- +Agency services for outbound
Community Cons
- -More agency than SaaS product
- -Minimal Reddit product discussion
Reddit Questions
- ? Has anyone used ColdIQ for outbound?
Thinking of Switching?
Competitive Landscape
Technical Stack
Integrations
Head-to-Head Comparisons
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