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Churnkey

Founder-Friendly
Analytics & Revenue IntelligenceGTM Ops & Workflow

The 'please don't go' platform for SaaS — intercept cancellations with smart offers and actually save revenue

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GTM Pipeline Position

Prospect
Enrich
Sequence
Deliver
Engage
Analyze
Close

The Verdict

Churnkey is a specialized but highly effective retention tool for subscription businesses. The numbers speak for themselves — 54% churn reduction and 89% payment recovery are outstanding. If you're a SaaS company losing revenue to churn, this should be near the top of your evaluation list.

Best For

SaaS companies with $1M+ ARR and meaningful voluntary churn who want to intercept cancellations with data-driven offers

Not Great For

Very early-stage SaaS or companies where churn is driven by product issues, not pricing or timing

Overview

Churnkey is a subscription retention platform that reduces voluntary and involuntary churn through intelligent cancel flows, payment recovery, A/B testing, and AI-powered offers. It integrates with billing systems to help SaaS companies retain more revenue.

Target Users

SaaS companies with subscription billing wanting to reduce churn

Team Size

small team (2-10)

Capabilities

Key Features

  • Cancel flows with dynamic offers
  • Payment recovery automation
  • A/B testing for retention strategies
  • Customer timelines
  • AI adaptive offers
  • AI Account Agent
  • Feedback AI
  • Self-improving precision retries
  • Unlimited segmentation
  • Compliance automation

Benefits

  • Lower cancellation volume by 54%
  • Recover up to 89% of failed payments
  • Increase average LTV by 14%
  • Set up in 35 minutes
AI Features
AI Adaptive Offers, AI Account Agent, Feedback AI, AI-powered translations, Self-improving retry logic
Ease of Use
Easy — 35-minute integration, connects to billing system

Pros & Cons

Pros

  • +Impressive stats — 54% churn reduction, 89% payment recovery
  • +Quick 35-minute setup
  • +AI-powered offer optimization
  • +SOC 2 and GDPR compliant
  • +Scales pricing with churn volume — fair model

Cons

  • -Niche product — only for subscription businesses
  • -Pricing scales with churn volume, can get expensive
  • -Not a GTM outbound tool
  • -Limited integrations beyond Stripe
  • -No free trial publicly available

Financials & Scale

Pricing Model
paid
Starting Price
$250/mo
Cost at Scale
$700-825+/mo based on churn volume
PlanPriceLimitsFeatures
Starter$250/mo (annual)For teams with less than $5K/mo churn volumeCancel Flows, Payment Recovery, Customer Timelines
Core$700/mo (annual, based on $20K churn volume)Scales with churn volumeCancel Flows, Payment Recovery, A/B Testing, Unlimited Segmentation, Customer Timelines, Rules-based Retry Logic, Slack + Webhook integrations
Intelligence$825/mo (annual, based on $20K churn volume)Scales with churn volumeAll Core features, AI Adaptive Offers, AI Account Agent, Feedback AI, AI-powered translations, Compliance Automation, Self-Improving Retry Logic
Pricing Comparison Note

Churnkey takes a percentage of recovered revenue — typically 5-10% of what they save you, which means zero risk if it doesn't work. ProfitWell Retain is free. Chargebee Retention is bundled. The percentage model means Churnkey is free until it proves ROI — pretty compelling if you have meaningful churn to fight.

The Reddit Pulse

Sentiment: positive

Community Pros

  • +Effective cancel flow / retention offers
  • +Good for SaaS subscription businesses
  • +Easy to implement

Community Cons

  • -Niche product category
  • -ROI depends on churn volume
  • -Limited Reddit discussion

Reddit Questions

  • ? Churnkey vs ProfitWell Retain?
  • ? Is Churnkey worth it for reducing churn?

Thinking of Switching?

ProfitWell Retain
Free retention tool from Paddle — hard to beat on price
Chargebee Retention
If you're already on Chargebee, their retention is built in
Brightback (Chargebee)
Acquired by Chargebee — similar cancel flow optimization
Baremetrics
Analytics + basic cancellation insights, less active retention
Raaft
Newer, simpler cancellation flow tool

Competitive Landscape

ProfitWell RetainChargebee RetentionBrightbackBaremetrics

Technical Stack

API Access
Compliance
SOC 2, GDPR compliant
Clay Integration
none
Platforms
Web

Integrations

StripeSlackWebhooks
Data Export
API, Webhooks

Data Intelligence

Signal Types
churn-riskpayment-failure

Head-to-Head Comparisons

Company Intel

Founded
2021
Employees
11-50

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Frequently Asked Questions

Resources & Links

Support Channels
chatemaildocs
#churn-reduction#retention#cancel-flows#payment-recovery#subscription-management#saas-tools#a-b-testing