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Instantly
Sales Engagement & Lead Intelligence
VS
Woodpecker
Tools for Cold Email, Sales & Agency Outreach
The Economics
Pricing Model
Flat monthly tiers
Volume-based subscription (contacted prospects)
Starting Price
$30/mo (annual) or $37/mo (monthly)
$24/month (Starter, annual billing)
Cost at Scale
$97/mo for 100K emails
$126/month for 10K prospects (Growth)
Free Trial
Yes
Yes
The GTM Utility
Category
Outbound Sequencing
Outbound Sequencing
Workflow Stage
Sequence
Outreach & Engagement
Key Features
- • Unlimited email account connections
- • Unlimited email warmup
- • Email account rotation
- • AI-powered personalization and spintax
- • Unibox — unified inbox across accounts
- • Lead Finder B2B database
- • A/Z testing with unlimited variations
- • Spam word checker
- • Pipeline analytics and revenue tracking
- • Domain purchasing within platform
- • Cold email sending with personalization
- • Free catch-all email verification (Bouncer-powered)
- • Free email warm-up
- • Deliverability monitor
- • Adaptive sending (protects sending limits)
- • LinkedIn steps in campaigns
- • B2B lead database (1B+ contacts)
- • Agency panel for client management
- • Domain and email purchasing with SPF/DKIM/DMARC pre-configured
Platforms
Web app
Web
Ease of Use
Easy — intuitive, designed for non-technical users
Easy — straightforward campaign setup, clear onboarding
The AI Edge
AI Features
AI content writerAI spintaxAI inbox managerAI spam checkerAI reply categorization
—
Market Position
Tagline
Sales Engagement & Lead Intelligence
Tools for Cold Email, Sales & Agency Outreach
Best For
Agencies and founders scaling cold email outreach with multiple sending accounts
Cold email teams and agencies wanting the best deliverability at the lowest cost
Not Great For
Teams needing multichannel (calls, LinkedIn), or enterprise compliance requirements
Teams needing advanced AI personalization or multi-channel beyond email + LinkedIn
Team Size
1-50
1-100
Intelligence
Pros
- • Unlimited email accounts and warmup — incredible value
- • Very affordable ($30-97/mo)
- • Best warmup tool on the market
- • Fast-growing with active product development
- • Great Clay integration
- • Best-in-class deliverability with free verification and warm-up
- • Most affordable starting price ($24/month)
- • Dedicated agency panel is excellent
- • LinkedIn steps add multi-channel capability
- • Domain purchasing with pre-configured auth is unique
Cons
- • Email-only — no LinkedIn, calls, or SMS
- • Lead Finder data quality is decent but not top-tier
- • No native CRM integration beyond built-in
- • Support can be slow on Growth plan
- • No AI-powered personalization features
- • LinkedIn steps are relatively new and basic
- • Scale plan gets expensive ($900+/month)
- • No phone/call channel
Reddit Sentiment
very_positive
mixed
Integrations
- • Zapier
- • Make
- • Webhooks
- • API
- • HeyReach
- • Clay
- • Salesforce
- • HubSpot
- • Pipedrive
- • Zapier
- • Make
- • n8n
Editorial Face-off
The Case for Instantly
“Instantly is the #1 cold email tool for agencies and founders who need to scale outbound. Unlimited accounts and warmup at $30/mo is unbeatable value. The main limitation is it's email-only — pair with HeyReach for LinkedIn.”
The Case for Woodpecker
“Woodpecker is the best cold email tool for deliverability-focused teams and agencies. Its free email verification and warm-up, combined with the lowest starting price in the market, make it an excellent value. The agency panel is a standout feature. Lacks AI personalization that newer competitors offer.”
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