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Clay
Go to market with unique data—and the ability to act on it
VS
PhantomBuster
Automate your lead generation on LinkedIn and other platforms
The Economics
Pricing Model
usage-based
Subscription (tiered by execution time and slots)
Starting Price
$0 (free tier)
$69/month
Cost at Scale
$720-custom/mo for serious usage
$159-439/month
Free Trial
Yes
Yes
The GTM Utility
Category
Data Enrichment
LinkedIn Tools
Workflow Stage
Prospect → Enrich → Sequence
Prospecting + Outreach
Key Features
- • 150+ data enrichment providers in one platform
- • Claygent AI research agent
- • Sculptor AI for workflow building
- • Waterfall enrichment (try multiple providers)
- • CRM integrations (Salesforce, HubSpot)
- • Native email sequencer
- • Signals and intent data
- • Conditional logic workflows
- • HTTP API for custom integrations
- • MCP server support
- • 100+ pre-built automation Phantoms
- • LinkedIn profile scraping
- • LinkedIn Sales Navigator scraping
- • Auto LinkedIn connection & messaging
- • Email finder from LinkedIn profiles
- • Twitter/Instagram automation
- • Chain multiple Phantoms into workflows
- • Cloud-based (no browser needed)
- • CSV export and integrations
Platforms
Web
Web (cloud-based)
Ease of Use
Moderate — spreadsheet-like interface with learning curve for advanced features
Moderate — pre-built Phantoms are easy but chaining workflows requires learning
The AI Edge
AI Features
Claygent AI research agent, Sculptor AI for workflow generation, AI formatting and data transformation, AI conditional logic
—
Market Position
Tagline
Go to market with unique data—and the ability to act on it
Automate your lead generation on LinkedIn and other platforms
Best For
GTM teams wanting the best data enrichment coverage possible by accessing 150+ providers through one platform with AI-powered research capabilities.
Growth teams wanting no-code LinkedIn and social media automation for lead generation
Not Great For
Teams wanting a simple plug-and-play outbound tool — Clay's power comes with a learning curve.
Teams wanting a complete CRM or sales engagement platform, those concerned about LinkedIn TOS compliance
Team Size
all sizes
1-50
Intelligence
Pros
- • Unmatched data coverage with 150+ providers
- • Claygent AI enables research at scale
- • Flexible credit-based pricing
- • SOC 2, GDPR, CCPA, ISO 27001 compliant
- • Used by OpenAI, Anthropic, Rippling, Verkada
- • 100+ pre-built automations covering LinkedIn, Twitter, Instagram, and more
- • Cloud-based — no need to keep browser open
- • Can chain Phantoms into complex workflows
- • Strong community and documentation
- • Works with Clay and other data tools
Cons
- • Learning curve for non-technical users
- • Credit costs can add up quickly at scale
- • CRM integrations only on Pro+ plans ($720+/mo)
- • No built-in email sending on lower plans
- • Can be overwhelming with so many options
- • LinkedIn scraping may violate LinkedIn TOS
- • Execution time limits can be restrictive
- • Website renders poorly for web scrapers (JS-heavy)
- • No built-in CRM or sequencing
- • Can be complex for non-technical users
Reddit Sentiment
mixed
mixed_positive
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • Apollo
- • Instantly
- • Smartlead
- • Google Sheets
- • Snowflake
- • 150+ data providers
- • HubSpot
- • Salesforce
- • Google Sheets
- • Zapier
- • Webhooks
Editorial Face-off
The Case for Clay
“Clay is the most important tool in the modern GTM stack. Its ability to combine 150+ data providers with AI-powered research and flexible workflows makes it irreplaceable for serious outbound teams. The credit system requires careful management, but the data coverage and workflow capabilities are unmatched.”
The Case for PhantomBuster
“PhantomBuster is the go-to tool for no-code social media automation and LinkedIn scraping. It's incredibly versatile with 100+ Phantoms, but users should be aware of platform TOS risks and the learning curve for complex workflows.”
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