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Apollo
AI Sales Platform — Outbound, Inbound & Automation
VS
Outreach
AI Revenue Workflow Platform
The Economics
Pricing Model
freemium
Per-seat subscription (custom pricing, not published)
Starting Price
$49/user/mo
~$100/user/month (estimated)
Price per Seat
$49-119/user/mo
~$100-$150/user/month
Cost at Scale
10 seats ≈ $490-1,190/mo
$100-150+/user/month, annual contracts
Free Trial
Yes
No
The GTM Utility
Category
Data Providers
Sales Engagement
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Full Funnel
Key Features
- • 275M+ B2B contacts database
- • Advanced lead filtering
- • Email sequencing with A/B testing
- • Chrome extension
- • Buying intent signals
- • AI-assisted email writing
- • Phone dialer
- • CRM integration
- • Pipeline management
- • Analytics & reporting
- • AI Revenue Workflow Platform
- • AI Agents for seller insights
- • Multi-channel sequences (email, phone, social, chat)
- • Pipeline management and inspection
- • Revenue forecasting with AI
- • Conversation intelligence
- • Deal intelligence
- • Account-based engagement
- • Customer retention workflows
- • AI-powered coaching
Platforms
Web, Chrome Extension
Web, Chrome Extension, Mobile
Ease of Use
Easy — intuitive UI, minimal onboarding
Complex — enterprise-grade platform with significant setup and training required
The AI Edge
AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
AI Agents for prospect research and next best actions, AI-powered forecasting, AI conversation insights, AI coaching, AI-assisted deal inspection
Market Position
Tagline
AI Sales Platform — Outbound, Inbound & Automation
AI Revenue Workflow Platform
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Enterprise and mid-market revenue teams needing a unified platform for engagement, intelligence, and forecasting
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Small startups, solo founders, budget-conscious SMBs, email-only outbound teams
Team Size
all sizes
20-10000
Intelligence
Pros
- • Generous free tier with unlimited email credits
- • Massive B2B database (275M+ contacts)
- • Incredible value for money vs competitors
- • All-in-one platform reduces tool sprawl
- • Strong community and educational resources
- • Most comprehensive revenue workflow platform on the market
- • AI Agents across entire customer lifecycle
- • Strong conversation intelligence and coaching
- • Deep CRM integrations and enterprise security
- • Proven at massive scale with 6,000+ customers
Cons
- • Data accuracy not as high as ZoomInfo or Cognism
- • Can be overwhelming with so many features
- • Mobile credits are limited on lower tiers
- • Email deliverability can suffer at scale
- • Support can be slow on free plans
- • Expensive — pricing not published, typically $100+/user/month
- • Complex to implement and manage
- • Long sales cycles for procurement
- • Overkill for small teams or simple outbound needs
- • Steep learning curve
Reddit Sentiment
positive
mixed
Integrations
- • Salesforce
- • HubSpot
- • Outreach
- • SalesLoft
- • Marketo
- • Sendgrid
- • Salesforce
- • Microsoft Dynamics
- • HubSpot
- • Gong
- • Drift
- • 6sense
- • LinkedIn Sales Navigator
- • Slack
- • Teams
Editorial Face-off
The Case for Apollo
“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”
The Case for Outreach
“Outreach is the undisputed leader in enterprise sales engagement, now evolved into a full AI Revenue Workflow Platform. It's the right choice for mid-market and enterprise teams that need engagement, intelligence, and forecasting in one platform, but its cost and complexity make it unsuitable for smaller teams.”
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