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The GTM Stack
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Apollo

Apollo

AI Sales Platform — Outbound, Inbound & Automation

VS

Bookyourdata

Buy Email List — Verified Business Email Marketing Database

Bookyourdata

The Economics

Pricing Model
freemium
usage-based
Starting Price
$49/user/mo
$0 (10 free credits)
Price per Seat
$49-119/user/mo
—
Cost at Scale
10 seats ≈ $490-1,190/mo
10K contacts ≈ varies by tier (volume discounts)
Free Trial
Yes
Yes

The GTM Utility

Category
Data Providers
Data Providers
Workflow Stage
Prospect → Enrich → Sequence → Deliver → Engage → Analyze
Prospect → Enrich
Key Features
  • • 275M+ B2B contacts database
  • • Advanced lead filtering
  • • Email sequencing with A/B testing
  • • Chrome extension
  • • Buying intent signals
  • • AI-assisted email writing
  • • Phone dialer
  • • CRM integration
  • • Pipeline management
  • • Analytics & reporting
  • • 250M+ verified B2B contacts
  • • 97% data accuracy guarantee
  • • Real-time 8-step email verification
  • • Catch-all email verification
  • • 50M+ mobile direct dials
  • • 100+ data attributes per contact
  • • 60K+ technologies tracked
  • • Funding rounds data
  • • Job posting data
  • • Revolutionary job categorization
Platforms
Web, Chrome Extension
Web
Ease of Use
Easy — intuitive UI, minimal onboarding
Easy — intuitive UI, minimal onboarding

The AI Edge

AI Features
AI-assisted email writing, buying intent detection, lead scoring, conversation intelligence
—

Market Position

Tagline
AI Sales Platform — Outbound, Inbound & Automation
Buy Email List — Verified Business Email Marketing Database
Best For
Any sales team needing an affordable all-in-one prospecting, sequencing, and data platform
Teams that need accurate B2B data on-demand without subscription commitments
Not Great For
Enterprise teams needing premium-grade data accuracy (ZoomInfo may be better for that)
Teams needing advanced outreach automation — this is a data provider only
Team Size
all sizes
all sizes

Intelligence

Pros
  • • Generous free tier with unlimited email credits
  • • Massive B2B database (275M+ contacts)
  • • Incredible value for money vs competitors
  • • All-in-one platform reduces tool sprawl
  • • Strong community and educational resources
  • • 97% accuracy guarantee with refund policy
  • • No subscription — pay-as-you-go with never-expiring credits
  • • Real-time catch-all email verification is unique
  • • Massive database (500M+ profiles, 250M+ contacts)
  • • Highest rated on G2 (4.9/5, 370 reviews)
Cons
  • • Data accuracy not as high as ZoomInfo or Cognism
  • • Can be overwhelming with so many features
  • • Mobile credits are limited on lower tiers
  • • Email deliverability can suffer at scale
  • • Support can be slow on free plans
  • • No outreach or sequencing features — data only
  • • Interface could be more modern
  • • Limited AI features
  • • No free tier beyond 10 credits
  • • API still coming soon for some features
Reddit Sentiment
positive
none
Integrations
  • • Salesforce
  • • HubSpot
  • • Outreach
  • • SalesLoft
  • • Marketo
  • • Sendgrid
  • • LinkedIn
  • • Salesforce
  • • HubSpot

Editorial Face-off

The Case for Apollo

“Apollo.io is the best value proposition in the B2B sales intelligence space, offering an incredible free tier and affordable paid plans that replace multiple tools. Data quality has improved significantly but still lags behind premium providers. Essential tool for any GTM team.”

The Case for Bookyourdata

“Bookyourdata is an excellent B2B data provider for teams that want accurate, pay-as-you-go data without subscription pressure. The 97% accuracy guarantee and catch-all verification are genuine differentiators. The G2 ratings speak for themselves. Pure data provider — pair with outreach tools.”

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